Cow urine seems to be fetching dairy farmers more money than money. Maharana Pratap University of Agriculture and Technology in Udaipur is known to purchase Rs 15,000-Rs 20,000 worth of cow urine every month.

Cow urine is in huge demand by people who indulge in organic farming. MPUAT also uses the cow urine for this purpose and purchases urine worth Rs 20000 every month.

Urine of high breed cows like Gir and Tharparkar fetches around Rs 15-Rs 30 per litre in comparison to their milk that fetches around Rs 22 – Rs 25 per litre.

Besides organic farming cow urine is also used for rituals and medicinal purposes. One such cow farmer, Kailash Gujjar from Jaipur says that he stays awake as night so that cow urne does not fall on ground. He says that his income has grown by 30% as a result of this and he is just one of the many people who have ventured into the space of selling cow urine.