Portico New York, a leading player in the bed, bath and soft furnishings market in the country launched an exclusive brand outlet at The Celebration Mall, Udaipur on the 23rd of Dec.
A Special Sale of up to 50 % off will start with the launch of exclusive brand outlet.
Portico New York will let customers to experience a complete and coordinated display of bed and bath collections along with other Portico merchandise to visualize the products in their bedrooms at home.
Company plans to stock up 30 fresh designs on a monthly basis, thereby ensuring that customers always have something new to purchase. At the new stores customers will also find accessories, such as curtains, cushions and other design centric merchandise that is great for updating one’s home decor or for gifting purposes.
In addition to Portico’s regular unique collections their collections will include designs by designers such as Manish Arora, Nishka Lulla& Neeta Lulla, an extensive kid’s range, the unique Seacell collection, Shubh Mangalam wedding bed décor sets, etc.
The outlet will stock more than 400 unique items such as, bed linens, towels, quilts, duvets, duvet covers, health bedding, bedding protectors, pillows, cushions, shower curtains and a host of other home décor accessories.
Speaking upon this milestone, Arun Bhawsingka, CEO, New York says, “Portico’s vision is to reach out to all customer segments of the market and to increase the availability and reach of our products throughout the country. In our attempt to do this, we have launched our 12th new EBO in Udaipur, where customers will get access to the complete range of Portico’s products. We are very excited as this is only the beginning of our plan to launch an additional 50 EBOs all over the country by the end of 2013.”
Even though Portico York’s new EBOs are designed to be extremely “user friendly” and customers will be able to see, feel and experience all products before deciding to buy.