The oasis destination of AlUla, located in the north-west of Saudi Arabia, is launching its 'Summer Untold' campaign, continuing the city’s story of renewal and rejuvenation that began with the first global brand campaign, 'Forever Revitalising', in February 2024.

This summer's offerings mark the next phase in AlUla’s experience-driven expansion, featuring exclusive deals from high-end luxury resorts that include competitive rates, superior availability, and unbeatable add-ons.

Adding to its allure as a summer getaway, the destination is conveniently accessible with flights connection from major cities nearby such as Dubai, Doha, Riyadh, Jeddah, and Dammam. This connectivity offers an ideal travel option for AlUla’s consumer segments, including luxury and niche travellers, couples looking for a secluded getaway, adventurous thrill seekers, digital nomads, and nature and wellness enthusiasts from around the world.

AlUla's high-end resorts have crafted compelling promotions such as Banyan Tree AlUla's advance purchase offer, which grants up to a 15% discount for bookings made 15 days or more in advance. For those planning longer stays, the 'Stay More, Pay Less' deal offers a 20% reduction on the booking for each night with a minimum three-night stay. Additionally, the 'Come Closer' package enriches a three-night stay with exclusive inclusions like a romantic dinner for two, a 60-minute spa treatment, and 30 minutes of relaxation.

Meanwhile, Habitas AlUla’s summer package is priced at 2000 USD for a three-night stay in a Canyon villa, suitable for up to two guests. This package includes daily complimentary breakfast and dinner, 133 USD credit for Thuraya Wellness spa treatments, and access to daily programming activities, making it an ideal choice for those seeking a sustainable and artistic retreat immersed in nature.

Other great value summer offers include Cloud7 Residences (rooms from 210 USD a night and a stay for 4 pay for 3 offer), Shaden Resort (rooms starting from 214 USD), Sahary AlUla Resort (rooms starting from 154 USD), Ashar Tented Resort (rooms from 241 USD per night), the newly opened Dar Tantora The House Hotel (rooms starting from 320 USD).

"Throughout the summer, AlUla provides a vibrant, rejuvenated, and luxuriously serene experience, perfect for discerning travellers seeking a unique getaway from the usual seasonal crowds. With substantial offers from our top luxury hotel brands, expanded airline connections, and a diverse range of summer activities, the city is fully equipped to welcome global travellers and offer them an unparalleled summer experience, enhanced by our renowned Saudi hospitality." - Rami Almoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla (RCU)

Other summer highlights for travellers include stunning Hot Air Balloon Flights, showcasing the best of AlUla's landscapes, the Adventure Hub, with exciting activities, day or night, in AlUla's stunning desert terrain; an array of wildlife, nature heritage, nature tours and more.

Situated in north-western Saudi Arabia, AlUla is a delightful year-round destination where the summer climate is notably cooler and less humid than neighbouring cities, with temperatures 5°C to 10°C lower making it an ideal haven for those seeking a getaway or a luxurious remote working experience.

For more information and to book your experiences and travel packages, visit experiencealula.com.

About AlUla:

Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.

The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of 111 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement.

Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Roman’s conquered the Nabataeans in 106 CE.

In addition to Hegra, AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages, which has been recently listed on the UNESCO’s memory of the World Register. Also AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes developed from at least the 12th century, which has been selected as one of the World’s Best Tourism Villages in 2022 by the UNWTO. Additionally, Hijaz Railway and Hegra Fort, which are key sites in the story and conquests of Lawrence of Arabia.