Any regular idiot box watcher should have become successful philanderer by now with the help of magical formula (probably supernatural pheromones) that deodorants bestow us with to sweep the girls off their feet. But alas! …

I sometimes wonder if deodorant advertisers and marketers took Justice Katju’s “90 percent of Indians are stupid” remark very seriously. But considering the period since such advertisements have been running on national television, I reckon that Katju derived this statement probably after watching such selling tricks.

I hold no grudge against the fragrance industry, but astonished by the continuity of such campaigns, and surprised by 10-15 seconds of discernible stupidity and utter boredom that I go through because of deodorizer creatives, I could not stop myself from asking a few questions to the advertising community:-

Dear deodorant advertisers and marketers, are you of the opinion that men apply seemingly unearthly-erotic-hypnotic scents (in an ostentatious amount as displayed) every morning only to impress women? Or are those just your unfulfilled wishes or fantasies that we get to see umpteen times on television every day?

Or do you guys consider yourself as a mind reader who knows all about the inconspicuous wishes of men and women? No you can consider yourself one; there are already many babas around with a huge following who claim somewhat similar things.

And why do you think that aroma can influence girls (who almost always are white as per your advts) to a degree that they forget everything else in this world and follow a body-shaven-man flaunting a stupid complacent smile? Do you consider girls so ridiculously easy to be brought down on their knees? Seriously, are you stereotyping the girls?

And why in the world are the women in your advts always seem charged up? Oh sorry! I should have understood that it’s the effect of the amazing aphrodisiac perfume that men wear… Duh!

I hope that there is a logic behind running those utterly nonsensical campaigns for so long. And I seriously hope 90 percent of Indians are not idiots.

Leaving everything aside, the biggest irony is that even such advertisements are called ‘creatives’ in marketing jargon!

Sigh! Lord save this world.