DS Group’s signature project, ‘Water Economic Zone’, initiated on World Water Day in 2018, is spread over an area of around 11,385 hectares in Alsigarh and Kurabad, districts of Udaipur and aims to reach out to more than 24,000 people of 26 villages.

The company has already treated 5,316 hectares of land and has created 9.64 Lakh cubic meter of water storage and recharge capacity. The DS Group is a water sensitive organization and ‘Water Conservation’ is the mainstay of its CSR initiatives.  The company is committed to improve water security in areas identified as critical and water vulnerable with a focus to improve water table of the areas for agriculture, thus improving the livelihood prospects of the community.

DS Group commissioned its first water conservation project in Sikar in 2013 and has since constructed 23 check dams in Deepawas Mokalwas & Ajeetgarh villages in Sikar district. The Company has also developed water conservation projects in Mahoba & Banda in Bundelkhand; Surata in Dungarpur; Karauli; and the ‘Water Economc Zone at  Kurabad & Alsigarh in Udaipur.

According to the Central Water Commission, India needs a maximum of 3,000 billion cubic metres of water a year while it receives 4,000 billion cubic metres of rain. The country captures only 8% of its annual rainfall, which is amongst lowest in the world leading to , the scarcity of water .

Water scarcity is a big problem, particularly in Rajasthan. It has 13.88% of India’s cultivable area, 5.67% of population and about 11% of country’s livestock.  But it has only 1.6% of surface water and 1.70% of ground water. The water conservation projects will significantly improve the social and economic conditions in the State.

The Company is also conscientious about water conservation in its operations and the Company’s headquarter situated in NOIDA is Zero Discharge facility. 9 recharge pits for water harvesting, reusing RO water discharge, Effluent &  Sewage Treatment Plants are few such initiatives  that has aided  this drive.  The water discharge from the cooling tower, Effluent Treatment Plants & Sewage treatment plants are treated and re -used for horticulture.   The water taps in the washrooms have been fitted with aerators to reduce water flow rate to 3.18 Litre per Minute (LPM) from 13 Litre per Minute (LPM). All the water closets have been adjusted to reduce water flushing from 9 litres to 7 litres. 

Water preservation initiatives like roof top rain water harvesting system, recycle and reuse of R.O water and natural recharging pond/pits, in all the DS Group’s  units  reinforce the philosophy of Reduce, Reuse, Recycle and Recharge. Recycling and reuse strategy allowed DS Group deploy 301,644 KL of water for flushing, gardening and irrigation. About 91,400 KL rain water is collected in ponds and used for irrigation purpose. And, about 15,044 KL rain water is harvested through rain water harvesting pits at headquarters in NOIDA.

According to Central Water Commission’s report, India would reach a population of about 1.66 billion by 2050. The annual food requirement will also exceed 250 million tons. This also means that demand for water will also increase substantially.

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About DS Group: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging and Agro forestry. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. The DS Group is committed towards premium quality products and credited with several innovations for nine decades.

Catch Spices, Catch Spring water, Catch flavoured water, Chingles, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Rajnigandha Pearls, Pulse, The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today.

The DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes with ‘Water’ as the mainstay. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.