As holidays approach, everyone looks for new garments from online stores. StyleCaret is one of the most popular sites that people visit during holiday season. Founders Akhilesh Singh and Neekee Singh, always prepare the store for increased traffic to ensure that they get high returns when the season is at its peak. They work hard to optimize StyleCaret for speed and performance during the holiday rush. This ensures that customers are always satisfied as they shop for new clothes from the site.
They set a good example for most of the online stores that are still trying to make it in the industry. As the holiday season approaches, you can emulate the strategies that StyleCaret uses to prepare your site for increased traffic. During the busiest season of the year, this business minded Siblings are keen on monitoring the site uptime to prevent crashes. If you don't have a reliable platform, the high traffic during the holiday season can crash your site.
For this reason, the founders of StyleCaret run tests before they start receiving increased traffic to make sure that the platform is capable of handling the busiest shopping times. As you run your online store, you should also be keen on uptime, especially during the holiday season. An online fashion store should never experience downtime for more than 6 minutes. Such incidences can lead to the loss of revenue. That is why it is crucial to use an uptime monitor that can notify you if the site is down.
The founders of StyleCaret understand that making their online store responsive to mobile is not enough for increased holiday traffic. Through experience, they discovered that one of the problems that mobile users report is not a site crashing but rather slow loading pages. Siblings have been making improvements to boost the speed of the online fashion store. This, in turn, has reduced the bounce rate and made mobile customers happy.
Mobile shopping is now the norm in our society today. You, therefore, need to work on the speed of your online store as the holiday season approaches to keep up with the increased traffic. Fast page speeds can help you increase mobile sales. You can achieve this through the use of a Google labs tool such as Page Speed Insights.
StyleCaret also elevates the browsing experience of its customers during the holiday season through the use of predictive search. It ensures that customers can find the specific types of clothes they are searching for within seconds. As the holiday season approaches, you should also work on improving on-site navigation to give your clients a good browsing experience. Research reveals that most customers tend to abandon online fashion stores due to poor search experience.
Make use of the predictive search functionality for you to guide your customers effectively. Using real-time analytics can help you understand trends in the fashion industry and give your clients what they need. Providing accurate search results makes it easy for you to achieve customer retention. For you to optimize your store's navigation, you need to pay attention to your site's header since this is the first section that clients see. Make use of attractive colors as you maintain simplicity to capture their attention. The header should contain all the relevant information, including the search bar, coupon codes, shipping details, and best-selling products. The reason why most people prefer shopping for garments from StyleCaret during the holiday season is that the site uses an automated promotional tool.
Akhilesh Singh and Neekee Singh utilize an automation tool that enables them to schedule and execute events like product releases, sales, and inventory restocks. Using an automation tool can help you adjust your strategy so that you can maximize holiday revenue. You should also consider creating automatic discounts to increase conversions during the holidays.