Search engine optimization or SEO is one of the most revolutionary digital marketing techniques in the modern world of the internet. SEO is the magic wand that helps business show case their brand and services across search engines without investing a dime. A combination of multiple SEO factors incorporated into the content on the website provides the much needed boost to push a website to the top of the search lists. So how exactly does SEO work and what are the components of SEO that allow it to become such an effective online marketing tool.

On Site SEO or On Page SEO

There are two major types of SEO techniques that are applied in general SEO practices. The first of those techniques is on-page SEO or on-site SEO. On page SEO refers to the content optimization one makes on the webpage to improve the rankings of the website on the SERPs (Search Engine Results Pages). There are several different techniques that are used for on-page SEO which is majorly driven by content. The content on a website is optimized and improved to give better rankings on different search engines. Here are a few things to help you better understand on-page SEO:

• On-page SEO helps search engines understand website and read the content you have written. The better and easier it is for search engines to understand the purpose of your website, the better will be the website’s rankings.
• Meta tags are little content describers that allow a search engine to understand what your webpage is all about. It is the introduction to your webpage
• SEO writing refers to writing content specifically for both search engines and readers. The content has to be good for the reader as well as optimized for the search engine to pick up on.
• Keyword optimization is one of the key techniques of on-page SEO where a writer carefully includes important and trending keywords into their content so that search engines are easily able to choose webpage for high search volume keywords and search terms that matches user intent.

Off-Page SEO or Off-Site SEO

Off-page SEO is the second part of general SEO practices. It basically refers to the actions or tasks that are done outside the website to impact your position in the SERPs. Here are a few important things that help improve your off-page SEO

• Backlinks – They are the key to your off-page SEO and in simple terms can be considered as recommendations from other websites. When another website links a page from your website on their pages, that link is known as a backlink. The more authoritative the website, the better is the quality of the backlink.
• Social media marketing, guest blogging, email outreach and influencer marketing are the three other important parts of off-page SEO.

Writing Content for SEO

Writing content for SEO includes understanding the above given two major techniques of SEO and including them in content resources such as articles, blogs, videos, snippets, social media posts, banners, pop ups and much more.

UI/UX-CRO for SEO

SEO also involves optimizing userjourney on a website, which is the user experience also known as UI/UX. The user experience helps in CRO (Conversion Rate Optimization) and is used in sync with other SEO techniques to bring exposure and revenue to the website.

Build your SEO Career at Saevah

You are welcome to join the dedicated team of SEO experts and content creatorsat Saevah. SEO team at Saevah serves clients from world over, including top INC000 company in USA. The best SEO tools are available to the team. Together they build strong SEO foundations for the client websites and help business to reach their true potential. Dive into the world of SEO at Saevah and explore the world of digital marketing while you learn from the experts in the industry.