Samvaah- The first edition of the annual Marketing Conclave of IIM Udaipur was hosted on 15th November, 2014 at the institute. The umbrella theme for Samvaah 2014 was “Rethink: Changing Marketing Practices with Changing Times”.

The run-up to the event saw numerous online and on-campus competitions being held, with teams from the best B-schools across the country competing in terms of creativity, talent and marketing potential.

The event kicked off with a digital media workshop by Mr. Amit Tripathi- the CEO of Ideate Labs. The Sales Workshop that followed had the speakers- Mr. Martand Shukla, ASM of Pepsico and Mr. Bharat Nagori, one of the largest distributors in Udaipur. The next session included the finals of Juxtapose- a brand extension competition in which team WarClan of IIM Udaipur won the first prize.

The post lunch session began with an address by Prof. Janat Shah-Director, IIM Udaipur and two panel discussions on various topics. The event ended with a felicitation of the speakers and a vote of thanks.

What is Samvaah? Samvaah is a student driven initiative that was conceived and organized by MarClan- the Marketing Club of IIMU. Samvaah, in sync with its name’s translation- “Marketplace” is an initiative to bring together marketing enthusiasts from academia, the local community and industry alike, to share insights and discuss the various developments in the field of marketing.