As the festival season is gripping, finding an ideal gift for our dear ones may sometimes be quite tedious. Gifts such as dry fruits, sweets & chocolates are making way for non-traditional alternatives. Understanding the shift in the consumer preferences Bombay Dyeing, the flagship company of the Wadia Group added “Bedlinen” as an alternate to traditional gifting.Bombay Dyeing “The Royal Crown of Home Fashion” is at the forefront of redefining Home Fashion. This will be the first step towards its new approach of “Gifting Redefined” which is expected to create a stir in the home décor market.
Acknowledging the latest trends in this much-evolved gifting space, the company has amplified and strengthen this creative concept. People always want to gift something memorable to their near and dear ones that would be cherished for long. The new campaign on this concept narrates how Bombay Dyeing bedsheet is an ideal choice as a Gift with striking designs, rich textures and superior quality fabrics for this festive season. Infact, the advertisement has already crossed 1 Million views on you tube within 2 days of campaign launch.
With a mandate to kick start exponential growth, Dr. Aloke Banerjee, CEO, Bombay Dyeing Retail states that, “We are very positive on the success of this Festive Gifting campaign. We are expecting an enormous response on this concept by the consumers. This optimism is based on the movement of the market towards stability and the increase in demand coming from Tier II and III cities which has boosted Bombay Dyeing to expand into these towns”.
Mr Altaf Madraswalla, Head Marketing with Bombay Dyeing Retail said, “The campaign has been conceptualized on the basis of changing consumer preferences towards gifting. Feedback from our business partners and existing customers gave us an understanding that consumers are moving away from the traditional gifting like dry fruits & confectioneries which are consumables. There is a demand for unique and long term gifting ideas. What can be better than gifting bed linen sets in varied colors, patterns and designs. It is an ideal gift for every occasion may it be marriage, festival, birthday, anniversary or housewarming.
We are using top social media & digital platforms like Facebook, Instagram, Twitter and Youtube to deliver our message to consumers supported by a massive brand campaign with a leading media publication on its 1st& 2nd full page across 45 cities.