Under the joint efforts of Hindustan Zinc along with Rajasthan Road Safety Society and Awakening Mission, District Police, Ajmer, in collaboration with District Public Relations Department, organized a workshop for Police and Media in terms of Road Safety Sensitization in a hotel at Ajmer.
Police Officers of Ajmer, Station Officers and their representative Research Officers, Traffic in-charges and Print & Electronic media attended the workshop.
This workshop, in the area of road safety, is first of its kind effort in the country, initiating the reporting of cases and reasons for road accidents and highlighting them in media. The objective of the workshop was to understand the actual causes of road accidents on the basis of scientific research methods by the Police and by observing the researched analytics and reports received from common public on the road. This will help in preventing the repetition of the same mishaps in the future.
For the same reason, even the locations and areas that are accident-prone were identified and what are the reasons that lead to generation of such areas were described.
Currently, due to road mishaps, on an average, 84% of the drivers are responsible for careless driving whereas, 66% drivers are responsible for speeding. This fact is being conveyed to the common man via Police and Media. The other reasons for the accidents were the ones due to roads, environment, constructions on the roads, climate and due to lack of proper and effective enforcement of traffic rules. The other important reason for the road mishaps is lack of sufficiently trained skilled manpower for research of road accidents.
Police should investigate the right reasons for reported accidents and Media should prominently highlight the faults of the vehicle drivers.
During the workshop, National Road Safety Technical Advisor, Government of India – Virendra Singh Rathore, spoke about the various efforts and new initiatives taken by the government to cater to the plight of road safety.
Full time Secretary of the District Legal Services Authority, Rakesh Gaura, spoke about the authorization plan for the victims of the accident and said that reporting such accidental cases to media is one of the most important things that the changing time today demands.
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Senior Editor, Times of India, Deepak Das also shared his experiences about road accidents.
Balwant Singh Rathore – Unit Head, Kayad Mine, gave a brief overview about the initiatives and efforts put forth by Hindustan Zinc to cater to road safety.
At Hindustan Zinc, safety is the heart of operations and essential for smooth business. It is essential not only at the workplace, but also beyond the boundaries of the business. Project BE SAFE – Zindagi was launched in 2015 to imbibe safety as a responsibility.
Conceptualised as part of communication project, BE SAFE – Zindagi involves live, informal interaction with contract & non-contract employees about industrial & road safety, not just within the company premises but also beyond the boundaries. The workshop comprises screening of specially crafted safety films and silent meditation sessions. BE SAFE has so far touched the lives of about 3500 employees, families and school children through 21 on-ground interactions in the state of Rajasthan.
Also present in the workshop were Gajendra Singh Jodha – Additional Superintendent of Police, Deenbandhu Choudhary – President of Citizen Council, Mahesh Kumar Sharma – Deputy Director Public Relations Department, Deputy Superintendent of Police – Neelam Choudhary, Suresh Kasliwal – Chief City In charge – Dainik Bhaskar, Manoj Khandelwal – HR Head Kayad, Mahesh Kumar Mathur – CSR Executive of Hindustan Zinc, Ex-President of Ajmer Press Club – S.P. Mittal, Present General Secretory of Ajmer Press Club – Vineet Kumar Lohiya, Managing Director of Dainik Navjyoti as well as, Tanya Pachauri – Project Coordinator of Road Safety Society, other Police Officers & Station In-charge, 35 Investigation Officers from Ajmer Police Stations, representatives of print and electronic media, stakeholders, executives of Hindustan Zinc and team of Road Safety Society.