~Families in Udaipur, Beawar andKishangarh got to show their ‘filmy side’ for an entire week through ‘Film, Family & Fun’
‘Film, Family and Fun’ a unique initiative organized by MAX 2, India’s iconic Hindi movie channel culminated on an entertaining note on Sunday, Swami Vivekanand Auditorium, University Road, Udaipur. Udaipur, Beawar and Kishangarh families participate. Initiative which began on 9th November saw Nimbahera’s Khan family win the coveted title of ‘Family No.1’. Runner up is Udaipur’s Dadhich Family.
Besides being invited to play ‘Filmy Housie,’ residents were witness to ‘Film, family and fun’ branded jeeps which had dancers grooving to iconic film songs in various locations throughout the city. MAX 2 provided families with the option of giving a missed call on the toll free number 1800 3000 6906 if they wished to register their performance or confirm their attendance along with conducting on-the-spot registrations of families. To qualify for the final act, each family had to either enact a scene or sing a song or dance from a list of 10-15 iconic movies such as ‘DDLJ’, ‘Satte Pe Satta,’ ‘Namakhalal’, ‘Silsila’, ‘Chandani’ and ‘Disco Dancer.’
The filmy madness culminated on Sunday, 15thNovember at a mega event in Udaipurwherein 10 best families from acrossUdaipur, Beawar and Kishangarh were shortlisted to perform for their final act followed by song and dance performances from a trained theatre group. From ‘family photo booth’, to ‘Filmy Roulette Wheel’ and ‘Dart Game’ the families were seen having a fun filled time indulging in the various interactive games that the channel had lined up. Besides receiving the title of ‘Family No.1’, the winning family will be featured in newspapers and hoardings across the city.
Vaishali Sharma, Senior VP, MAX & MAX 2 said, “After a successful run in UP, MP and Maharashtra we decided to replicate the success of our unique consumer initiative ‘Film, Family and Fun’ in our next important market – Rajasthan. By engaging with families from smaller towns such as Beawar andKishangarh, we encouraged them to showcase their filmy side and partake in a ‘Bollywood spectacle’. It was overwhelming to see families from these towns turn out in their filmy avatar and put up their best act in a bid to win to win the unique title of ‘Family No.1’.”