Udaipur is among the emerging Tier 2-3 cities that has been identified by Mercedes Benz for its Brand Tour. The Tour aims at bringing the Mercedes Benz experience to emerging Tier 2 and Tier 3 cities that do not have the brand showroom.
Brand Tour includes Aurangabad, Udaipur, Allahabad apart from 11 more cities, viz. haldwani, Ranchi, Arunachal, Shimla, Thrinalveli, Vizag, Gandhinagar, Vapi, Shomiga, Kannur and South Goa.
As per Mercedes-Benz India, the tour itenary has been chosen strategically looking at the demand and increasing fondness of the luxury auto brand. The Brand Tour has been so designed that it will have the look and feel of a regular showroom complete with all MB branding. The in-house audio visuals are set to intribue visitors. The visitors will also be able to enjoy the off-roading and experience the capabilities of the Mercedes-Benz SUVs at the temporary outlet. Visitors will also be educated about the pre-safe features of the Mercedes-Benz sedans C-Class and S-Class. Potential buyers will also get to test drive as well as have their queries on service packages responded to. On the spot booking options will also be available.
The German car maker has sold a record 15,330 units in 2017. This was the highest ever yearly, half-yearly and Q4 sales.
Roland Folger, MD and CEO, Mercedes-Benz India said that India’s growth has given a major economic boost to its Tier 2 and Tier 3 market and expanded customer base and favourable wealth distribution is evident. Well known for its customer centric approach, the Mercedes-Benz Brand Tour is one such concept that helps the company in creating a stronghold in the largely untapped Tier 2 and Tier 3 emerging markets.
“With Brand Tour we aim to unlock the market potential of smaller cities while providing customers easy access to the unique and renowned Mercedes-Benz experience. We are confident that the initiative will help the brand expand its footprint and penetrate deeper into the Indian market,” he added.