Since the last decade, all the three platforms – Facebook, WhatsApp and Instagram have become the most preferred means of communication by billions of internet users around the world, which includes individuals as well as businesses.
Sridhar Vembu, the founder of Zoho says that the app has been made with the communication needs of Indians in mind and though the platform is still being tested among family and friends, the formal launch will be announced soon.
Our Arattai team asked me to not talk about our instant messaging app yet but since it is already being talked about 😂, I guess I can talk too.— Sridhar Vembu (@svembu) January 10, 2021
This is a friends-and-family trial release. We will do a formal launch in a few weeks. We have a lot more in store. Stay tuned!
Meanwhile, users are being bombarded with different alternative options to WhatsApp, more likely the switchover will be to Signal or Telegram. Signal has Brian Acton (co-founder of WhatsApp) as one of its founders and technology guides, hence the platform seems to be as robust with the user interests in mind rather than commercial data harvesting as its modus operandi. Even Elon Musk has gone to the extent of suggesting users to chose Signal as an alternative.
Sridhar, who has been a staunch supporter of reviving Indian intellectual property has been focussing on SaaS products being designed in Indian villages and small towns, where he intends to build the next big knowledge economy. With Zoho and now Arattai, conversations in multiple languages and an Indian app might be just the best alternative that we are looking for. It remains to be seen.