In a significant move, the Central Government has bestowed the prestigious Geographical Indication (GI) tag upon five traditional arts hailing from Rajasthan. This recognition promises to breathe new life into Udaipur and Rajsamand revered Koftgiri, known for its metal craft, as well as the intricate Pichwai art. These art forms, already globally renowned, are poised to gain enhanced prominence in the times to come. Joining the league of world-famous traditional arts, Jodhpur's Bandhej, Bikaner's Usta art, and the mesmerizing hand embroidery art have also secured the coveted GI tag. This strategic move by the government is set to pave the way for these arts to attain international acknowledgment.
The conferment of the GI tag signifies not only the distinctiveness of these arts but also the cultural heritage they represent. By obtaining this recognition, these art forms are poised to scale new heights of global recognition, preserving their legacy for future generations.
As these arts venture onto the global stage with their new identity, they are expected to attract a broader audience and contribute to the socio-economic growth of the regions they originate from. In essence, this announcement ushers in a new era for Udaipur and Rajsamand's Koftgiri, Pichwai art, Jodhpur's Bandhej, Bikaner's Usta art, and hand embroidery art. With the GI tag in their possession, these traditional arts are all set to shine brighter than ever before on the global canvas.
Geographical Indications (GI Tags) aim to stimulate rural agricultural progress, distinguish products, foster local job opportunities, establish regional identities, boost tourism and artistic enterprises, and safeguard biodiversity.
Source: Rajasthan Patrika