When creative minds congregate, it leads to shaping of the present and perfection of the future. FOAID, in one of their many rewarding initiatives, has come up with the idea of Design Perspective as one such platform. In the first phase, starting from Feb 9th 2018, Design Perspective is a chain of exhibitions that aims to cultivate and encourage innovations that generate architectural wonders of our times. As a participant and Luxury Partner, RK Marble has joined arms with FOAID in their much revered project.
On being asked what a colossus of marble industry, such as RK Marble, aims to do at exhibitions like Design Perspective, RK Gupta, Executive President at RK Marble replied, “It’s always good to be a part of the whole. Exhibitions offer us a chance to manifest our skills to an optimum. Also, these exhibitions force us to push our boundaries and think out of the box so as to convert a seemingly outlandish design concept into reality. RK Marble is a brand people look up to for quality and class, exhibitions let us ensure our customer augmentation and retention.”
The event, stretching across twelve different locations across India and Nepal, commenced at the Crown Plaza of the port city of Cochin. We asked Vimal Singh Panwar, Brand Manager, RK Marble, on their approach towards maintaining the brand value of RK Marble at exhibitions like Design Perspective.
“RK marble is excellence personified, our clear objective is to carry this message forward and imprint it in the minds of every visitor at the exhibition. Our functional emphasis resides on Digital Marketing where we aim to engage our targeted audience and enhance our interactions with our customers and peers of the field, to create a brand image. At the same time, we rely on social media platforms for quicker feedbacks and real-time marketing” explained Vimal.
“Consumers today are connected with the global world and that has influenced their choices to an enormous degree. Their demands for affordable luxury have proliferated – a thing that can only be consistently supplied if we keep on creating new designs backed by superior technology”,
R.K. Gupta, Executive President, RK Marble
Vimal further added that Design Perspective is RK’s ambitious leap into the sea of futuristic innovative designs that may govern the marble industry for years to come. Being a Luxury Partner, the marble conglomerates job is to show how marbles exude unmatched elegance. He went on to add that in the first phase of Design Perspective, on 9th of February, 2018, RK Marble delivered and will continue to do that in the phases yet to unfold. This platform, common to both the recruits and veterans of the field, is a learning curve – a celebration of the passion for Design.
We asked Vimal how excited his team is for the events to unfold, to which he replied, “The opportunities to parade our skills improved by the state-of-the-art technology and the challenge of creating avant-garde designs in a limited time frame, are what the teams are continuously psyched to participate in. Challenges of a trade keep it fascinating.”
Strategies of Brand and Marketing Department when it comes to subsequent exhibitions of Design Perspective?
“We keep our strategies flexible enough to mould and match the exacting situations that might come through. But the fundamentals are essentially the same, we let our products and designs speak for themselves. The glory of the nature is inexpressible by man, we at RK Marble witness it in awe daily and convey this natural grandeur at conventions and exhibitions in all its grand opulence that, it brings to your space.” – Vimal Panwar.
He went on to add that Digital Marketing is a tool that leaves many horizons unexplored even when you’re using it to its optimum. Vimal further said that RK Marble streamlined their digital marketing projects for Design Perspective so as to garner the attention that a convention of creative minds as this deserves. RK’s intent is to use every aspect of Digital Marketing to extract a brand image for RK Marble, for their ingenious designs and promise of delivering luxury infused comfort.”