Recently rated as the third best city in the world , the tourism in Udaipur registered a whooping 61% growth in 2017-18. Tourism in Jaipur and Jodhpur for the same period grew by 64.8% and 55% respectively.
Kuldeep Ranka, Principal Secretary of Rajasthan Tourism said that the growth is a result of the aggressive marketing campaign launched by the tourism promotion body. The campaign was launched two and a half years back. The growth was also supported by a better air connectivity in Rajasthan making it a preferred tourist destination.
As a nation, India crossed the 10 million foreign tourist mark in 2016-2017 and the figure increased by 15.8% in 2017-18.
Inaugurating the Rajasthan Domestic Travel Mart (RDTM), Joint Secretary, Union Tourism Ministry, Suman Billa said that India needs to tap into immense tourism potential – both domestic and international. Billa added that major growth in domestic tourism was coming from Tier 2 and Tier 3 cities instead of the metros.