Udaipur, renowned for its picturesque landscapes and rich cultural heritage, has once again set new tourism records, welcoming an astounding number of visitors in March. According to recent statistics from the Tourism Department, a staggering 1.66 lakh tourists flocked to the city last month, marking a significant milestone as the highest March turnout in over five years. 

Industry insiders attribute this surge to several factors, including the upcoming Mewar Festival (Gangaur) scheduled for April, the conclusion of board exams, and the onset of summer vacations. These factors collectively create a favourable environment for heightened tourist activity in the region.

Of these visitors, 1.46 lakh were domestic tourists, highlighting a burgeoning interest among local travellers. Additionally, the city attracted 20,634 foreign tourists, showcasing its global appeal as a premier tourist destination.

The surge in March tourism numbers comes as a pleasant surprise, especially considering that it typically marks the end of the tourist season. Despite this, there was an impressive increase of 2,771 tourists compared to February, indicating a promising trend for the industry.

March also witnessed a notable shift in tourist data, with a rise in domestic tourists coupled with a slight decrease in foreign visitors compared to February. The Tourism Department reported an increase of 3,700 domestic tourists, while foreign tourist numbers decreased by 929.

The city's post-pandemic recovery efforts have been notably successful, with March tourism numbers consistently on the rise since 2022. Particularly noteworthy is the surge in foreign tourist arrivals, marking the highest numbers in March in the past five years since 2020. In the span of three months this year, Udaipur has welcomed a total of 538,000 tourists, averaging over 5,916 arrivals per day.

According to industry experts, the allure of Udaipur's vibrant festivals, such as Holi, continues to draw in tourists from both domestic and international locations. Foreign tourists typically opt for accommodations in the old city, while domestic tourists prefer resorts, contributing to increased guest occupancy during festivities.

Shikha Saxena, Deputy Director of the Tourism Department, highlighted the growing trend of festival and event tourism, emphasizing tourists’ fascination with Udaipur's vibrant art and culture.

As everyone looks forward to the Gangaur Festival in April, people involved in tourism are feeling hopeful about keeping up Udaipur's tourism boom. The city's cultural richness and warm hospitality continue to attract visitors, suggesting that another great tourist season is on the way. 

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Source: Dainik Bhaskar