Till a few years ago, net savvy individuals used to begin their day with the Yahoo web page, reading the days top headlines, sports updates, stock information, etc. With the Mobile around now, it is no longer the case as many stand alone apps have flooded the market, including Facebook and Apple News.
Accordingly, News Room, Yahoo’s flagship application has been re-launched with a new branding
Similar to Apple News and some other aggregators, Yahoo Newsroom aims to offer a personalized experience. In the “Explore” section, you can browse through a series of topics, like “U.S. News,” “Politics,” “Finance,” “Lifestyle,” “Celebrity,” “Sports,” and more, then select those that are of interest to you. In the app, these topics – for whatever reason – are called “Vibes.”
As user continues to use the app, read and interact with the stories, the news it displays will become more tailored to users’ interests over time, says Yahoo.