The Art of Embroidery, a fusion of elegance and resilience, embodies an ancient gesture. It symbolizes beauty, the aspiration to stand out, to embellish, and to narrate through tradition. Here's an inspiring tale of a woman harnessing the power of the needle to make her mark in the realm of fashion. Yasmeen Mavliwala's choice to seize upon her love for embroidery and transform it into a business is truly admirable. During an interview with the Udaipur Times team, artist Yasmeen Mavliwala discussed how this particular style serves as a fundamental aspect of both her artwork and her personal identity.

A Passion for Embroidery

Yasmeen's childhood was filled with memories of watching her mother skillfully stitch unique embroidery hoop art, as well as embroider intricate patterns on bed sheets and clothing. Reconnecting with the craft of embroidery, Yasmeen found solace and a way to balance her responsibilities. Having learned the skill during her school days, she chose to immerse herself in it again by the desire to craft something truly distinctive and captivating.

The lockdown proved to be a great time for Yasmeen to enhance her skills in her craft. "During the pandemic, I utilized the time to master various stitching techniques and finally establish my business, which I had planned to do for so many years." she shares. "That all my products are handmade, I have the flexibility to customize each item according to the client's preferences, transforming it into a treasured memento. I believe the personalized touch distinguishes Yasmeen's Badieu from other brands", Yasmeen Mavliwala elaborates. Yasmeen's brand name, Badieu, holds a significant meaning, signifying "First Creation" or "a Good Start".

Little did Yasmeen know that this newfound hobby would blossom into a passion that would touch the lives of others. With every intricate stitch and carefully crafted embroidery hoop, she found joy in bringing happiness to people’s special moments.

Unique customise product range

Yasmeen's Badieu offers a range of products that include wedding hoops of various kinds, Leaf Embroidery, Photo Embroidery, Embroidered Jewellery, Hand Embroidered Flower Hair Clips, Floral Embroidery, Fabric Embroidery (clothes), Vintage frames and other forms of embroidered gifts. From cushions, tablecloths, table runners, bed sheets, everything has eventually got a special decorating design worked onto it.

You can also explore the diverse range of crochet offerings. It’s classic, it’s beautiful, and it’s also so customizable that the options are limitless in terms of what you can make.

Encouraged by the support and positive reviews from her customers, admirers, and close ones, Yasmeen’s passion for her craft continues to grow. Their words affirmed the finesse of her creations and motivated her to spread happiness to an even wider audience.

In conclusion, Badieu by Yasmeen Mavliwala is a shining example of how passion can evolve into a successful small business venture. Yasmeen's commitment, perseverance, and unshakeable self-confidence propelled her embroidery hobby into a prosperous business venture.