On 10^th April 2012 Vedanta group launched its first social media campaign KHUSHI – Care for the Under-Privileged Children in India.

KHUSHI is a mission started to not just fulfill the objective, but also to tell the world that India does care for the underprivileged children; their nutrition, education, health and overall development.

Campaign “Khushi” aims to sensitize people at large, particularly the youth of today, towards the need of caring for these children. The campaign has been launched through a blog.

Besides informing the people about the alarming situation of poor children in India, the blog will also carry heart touching stories of people who help underprivileged children.

Now, schools, colleges as well as opinion makers are joining this campaign and taking it forward.

“Khushi” Facebook page,  has already carried out three successful on-line discussion on `Eradication of Child Labour’, `Increasing Menace of Child Beggary in India’ and `Problem of Malnourishment among Underprivileged Children – the Role of the Government & Corporates.’ More than 300 people participated and expressed their views, some of which are also placed on the blog.

The KHUSHI GROUP already has more than 1700 members in just about 45 days and more than 13,400 page views.

It is an alarming fact that India houses the maximum number of children in the world, larger than China despite being less populated. Various reports say that every 3^rd malnourished child in the world lives in India. Moreover, India contributes to more than 20% of the child deaths in the world.

This campaign has been initiated with a thought that government, corporates and NGOs together cannot do it all and there has to be a direct participation from the common people. They need to be sensitive towards this issue and participate equally for its prevention and cure.

Vedanta group has partnered with the Central and State Governments of Rajasthan, Orissa, Chattisgarh and Karnataka for their mission, through the adoption of over 5500 Anganwadi Centres as well as by supporting the nutrition, health and education of these underprivileged children. It is a model that can be replicated. The company aims to ensure that no child in India remains malnourished and they get these basic needs.

As the word “KHUSHI” says it all. It is a feeling of inner happiness, a gesture that says more than the words – a true spirit and an honest reciprocation. It is a contentment of fulfilling an objective or a mission close to the heart. Join the campaign.