“Ethnic (Traditional) Fashion and its impact on the Masses.” Yes, this is what the whole article is about. Before jumping to the main point, I would like you to get familiar with this particular Fashion etymology. What actually is Ethnic (Traditional) Fashion? As the name suggests, it is defined as the Fashion of multi-cultural groups such as Asians, African-Americans, Hispanics, etc.

We follow Indian Ethnic Fashion, which is also the most sought after among the famous designers all over the world. They prefer India because of its Ethnic Haute Couture Collection and why not. India’s culture is still vibrant, colorful and rooted in rich tradition.

Some of the popular Indian Ethnic Designers are Ritu Kumar, Manish Malhotra, Anamika Khanna, Neeta Lulla, to name a few.

Now, let us get talking about its impact on the society. There’s always an obvious question which I’ve noticed many times that “Being an insignificant area, how can Fashion impact the behavior of others around us?”

I often tend to laugh on this particular question because Change is what affects our society the most and Fashion is constantly and consistently changing so how could it not leave a mark on our surroundings.

There’s an old saying, “Eat whatever pleases you, but dress whatever pleases them.” It undoubtedly proves my point. The clothing subconsciously tell us who we are talking to. Fashion trends change the outlook of the society and if you’re not up to it or at least try, then you cannot fit in properly. I love it when I say it.

Okay, I know I didn’t mention Udaipur even once till yet. Now, coming to my very own City. How does Ethnic Fashion participates here? What kind of traditional clothes people prefer? Is Ethnic wear getting lost somewhere in the modern times? etc. I am going to answer every possible question.

We all very well know that Udaipur is on the verge of getting westernized in terms of Fashion in the coming future with all the Big Brands capturing the Retail market, but it has always been the Best option for its Bandhej suits/sarees, the Rajputi poshak, Colorful Mojaris and Quilted Sling bags (Jholas) most of which are hand-crafted.

The large amount of tourists from different parts of the world crawling along the streets of Jagdish Chowk can definitely prove my point.

I myself love the stuff available in the Old city area of Jagdish Chowk and Hathipole. Great variety and Best Bargains are the most appropriate words to describe these markets. Tourists are however exploited in terms of prices of different articles, especially the handicrafts.

The only reason being that they can’t get in arguments with the shopkeepers regarding unfair prices unlike their Indian counterparts. And most of all, Bargaining is what Indians are experts in.

Anyway, coming back to my point, anything traditional from clothes to accessories have their own charm. Especially the traditional Rajasthani jewellery, which gained all the required attention through the movie “Jodha Akbar” and publicized the gorgeous Kundan Necklaces.

The elegant Rajputi Poshak is my personal favorite among traditional attires and looks extremely graceful. The Rajasthani old jewellery, Rajputi poshak etc. come in Vintage collections too. You cannot get it anywhere else so the mere possession of the stuff makes it all the more special.

So, this was all about the Old Indian Fashion. In spite of the fact that these outfits look so graceful and elegant but considering their significance in the present times, I cannot come to a conclusion.

Take Me for example. I cannot wear a Rajputi Poshak and the Old jewellery and walk as if I am normal. No one will ever think that I am. This however is so wrong considering males. The traditional breeches are as popular today as they were before, especially among the Rajputs. The Jodhpuri and Angrakha suits are very much in trend in weddings even today.

The traditional clothing has somewhat lost its place among the youth but the traditional accessories like Mojaris and Jholas, which I mentioned above are still popular especially among girls. Not only this, Jagdish Chowk is literally a hub for Junk Jewellery.

The dull copper and brass bangles, earrings, nose studs, etc. are available in large varieties you can’t say no to. And now I’ll talk about my most preferred accessory of all, the awesome Brown Leather Bags, which you can easily find anywhere in Jagdish Chowk specifically near Gangaur Ghat, you can get them in different shapes and sizes.

I guess I’ll stop right here because my Wish-list is never ending and the article has become quite lengthy too. And I hope that I talked well enough about Ethnic Fashion and its popularity.