IIM Udaipur Incubation Center funds IIMU Alumni’s D2C Startup- "CURRYiT"

IIM Udaipur Incubation Center funds IIMU Alumni’s D2C Startup- "CURRYiT"

Startup founders are alumni from early batches of IIM Udaipur

Curry-It IIM Udaipur Incubation Centre StartUp
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  • IIM Udaipur announces alumni-startup funding under IIM Udaipur Incubation Center (IIMUIC)
  • CURRYiT is co-founded by 2 IIMU alumni, viz. Richa Sharma (PGP12-14) and Nischal Kandula (PGP'13-15)
  • D2C investor RPSG Capital Ventures and other angel investors back CURRYiT

Indian Institute of Management Udaipur announced a revolutionary alumni-startup funding under its Incubation Center. CURRYiT is the one of the start-ups to be backed by IIMUIC and also the one with both founders from IIMU (Richa Sharma (PGP12-14) and Nischal Kandula (PGP13-15). CURRYiT is India’s first fresh ready to cook curry pastes brand made with Ghee. Leading D2C investor RPSG Capital Ventures and few other angel investors have also invested in CURRYiT.

We believe that cooking is an emotion and something that is deeply rooted in our culture. But many times we don’t have the time, ingredients or knowledge to make that perfect dish at home. At CURRYiT, we are on a mission to make cooking delicious, quick, hassle free for everyone. We handcraft every paste using signature ingredients and traditional recipes, so that you can make delectable dishes in just 3 east steps without any stress. CURRYiT hai, Possible Hai. We are extremely humbled to have our alma-mater with us and look forward to leveraging its valuable network, as we build India’s next favorite food brand.” - Richa Sharma and Nischal Kandula, Co-Founders, CURRYiT

As a part of the funding initiative, the institute and its incubation center will extend its wide network (through alumni & industry relations) for business and continuous mentorship including from the esteemed professors, to the founding team. The company will be utilizing the funds towards expanding its product portfolio, enhancing operations and growing its presence across more cities in India.

“Alumni are a crucial pillar, and their accomplishment is vital for the institute's journey. I want to express my heartiest congratulations to the entire team of CURRYiT and wish them all the very best in achieving new milestones in their entrepreneurial journey. I am also grateful to IIMU's Incubation Center for their financial support to make your dream a reality." - Prof. Janat Shah, Director, IIM Udaipur

India’s D2C space has been seeing significant traction and investor interest especially in the ready-to-cook segment. There is a growing demand for RTC where there’s no need to spend time chopping vegetables, especially in metro cities, where many working people don’t have time to cook the right food but would prefer a healthier home cooked meal to outside food.

"It is indeed a moment of celebration and welcoming move by IIM Udaipur’s Incubation Center of funding a startup whose foundation was laid in the very grounds of IIM Udaipur by the co-founders. I congratulate the entire team of CURRYiT and wish them a fulfilling entrepreneurial journey.” - Kannan Soundararajan, CEO, Incubation Centre, IIM Udaipur


CURRYiT is India’s first fresh ready to cook curry pastes brand made with ghee. Started by two IIM graduates and food enthusiasts, CURRYiT makes cooking delicious, quick and hassle-free for everyone. With each paste you can prepare delectable Indian dishes in just 3 easy steps without any chopping hassles, kitchen mess or time stress. CURRYiT offers a wide variety of curry pastes for signature Indian dishes ranging from Kashmir to Tamil Nadu. All CURRYiT products are made with authentic recipes using fresh locally sources ingredients and aromatic spices, without any preservatives or additives. Visit website www.curryit.in for more information.

About IIM Udaipur Incubation Center

IIM Udaipur’s Incubation Center was set up under guidance of Department of Science and Technology (Government of India) and IIM Udaipur to promote innovation and entrepreneurship aligned with IIM Udaipur’s culture and vision. IIMU’s experience and expertise in the areas of management and research along with the endeavors towards promoting entrepreneurship inspired the need for this initiative. IIMUIC is very keen on working towards improving human wellbeing through entrepreneurship.

About IIM Udaipur

IIM Udaipur is well on its way to becoming a globally recognized B-School. It has broken new ground by focusing on world-class research and transforming students into tomorrow's managers and leaders. The Institute arrived on the global education stage by securing accreditation from the AACSB (Association to Advance Collegiate Schools of Business) in merely eight years of its establishment. With this accreditation, IIM Udaipur is counted in the same league of global institutes such as Harvard Business School, Wharton School at the University of Pennsylvania, and the MIT Sloan School. IIMU has been listed on the Financial Times (FT) Global MIM Ranking 2020 as well as the QS Global MIM Ranking 2020, only the 4th IIM, along with IIMs Ahmedabad, Calcutta, and Bangalore, to be in the FT Global MIM Ranking and only the 7th IIM in the QS 2021 Global MIM Rankings. In both Rankings, IIM Udaipur is the youngest B-School in the world! IIMU is also currently ranked 4th in India, after ISB, IIM Ahmd and IIM Bgl, for research in management according to the methodology used by UT Dallas, which tracks publications in the leading global journals.

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