Aircel achieved one more landmark success with the launch of its GSM mobile services in Rajasthan on October 29, 2010. Aircel has made its presence felt in all 23 telecom circles, of which Rajasthan comes under B circles category. Aircel is the fifth largest service provider with a subscriber base of over 47 milllion. Aircel Group is alliance of Maxis Communication Berhad, Malaysia and Apollo Hospital Enterprise Ltd. of India.  Started in 1994, within a short period of time, Aircel has made a vast base of subscribers nationwide. Aircel has promised introduction of competitive products and services to meet the needs of Rajasthan consumers. Few of them are as follows:

• It offers a Pocket Internet cards to popularize Internet access on mobile phones. This will offer unlimited browsing for a period of 30 days @ Rs 98, 3 days @ Rs 14 and a one day pack @ Rs 7, irrespective of time and place.
• Keeping in mind Rajasthan’s tourist attraction, Aircel offers International Calling Cards @99p/minute for calls to US and Canada.
• Aircel offers a Business Pack for the SME’s @Rs.234 with inbuilt 500 minutes (local and national) and 1000 SMSs (local and national). It also packs in Pocket Internet usage up to 2GB.
• It will provide both prepaid and postpaid products through its exclusive company outlet in Jaipur. The unique feature here is that it is the first all woman managed store. Aircel has arranged a wide retail network around Rajasthan nevertheless.

Mr. Gurdeep Singh, Chief Operating Officer, Aircel said, “The Aircel launch in Rajasthan is a historic moment for us as we complete our Pan India footprint today. We have travelled this far in a short span with a lot of zest and passion and are now proud to be in Rajasthan to present to our customers a truly, National Brand with a strong local connect”. (source) Bollywood actress Bipasha Basu who was present at the Launch of Aircel GSM mobile in Rajasthan said, “ Rajasthan has made tremendous development and growth in IT sector, and will surely welcome this service”