Mahindra Bolero Neo was launched today at KS Automobiles, the Mahindra dealership at Udaipur.

The launch ceremony of Mahindra's latest wheels was done in the presence of Sanjay Nanavati, Senior Regional Manager, RIICO alongwith Sunil Kumar Parihar and Aakash Parihar, Directors, KS Automobiles Pvt. Ltd.

Speaking at the launch ceremony that was conducted under full COVID protocol, Sunil Parihar said that Bolero has been an integral part of the Mahindra family for over two decades and has been a predominant vehicle in its category. He added that with Boleo Neo, the company has aligned with the customer's affinity towards the Bolero brand and their modern outlook, personality and aspirations.

Aakash Parihar, Director at KS Automobiles in his address to the media added that the new Bolero is equipped with modern design, powerful technology and great features and is designed for youth. Its stylish new design has plush interiors designed by Italian automotive designer Pininfarina, comfortable cabins, third generation chassis shared with the Scorpio and Thar and comes with the authentic Mahindra M Hawk engine.

Naved Khan General Manager further informed that this vehicle is capable of moving anywhere due to its strong body frame construction. It is also equipped with Real Wheel Drive and Multi Terrain Technology. It will be available in 7 seater and 3 variants starting from Rs 8.48 lakh (N4) to Rs 9.99 lakh (N10). The enhancements in the new Bolero Neo is reflected not just in design cues like an imposing stance and body cladding but also in the 100hp mHawk engine, tough built body and a go-anywhere set-up, thanks to the Body On Frame construction, rear wheel drive and multi-terrain technology.

The new Bolero Neo will cater to the evolving customers looking for an SUV that is tough and authentic yet modern and trendy. The existing Bolero will continue to sell along with the Bolero Neo in the market. The new Bolero Neo will offer a spacious 7-seater configuration and will be available in three variants (N4- base, N8-mid, N10- top) and seven colour options (namely Rocky Beige, Majestic Silver, Highway Red, Pearl White, Diamond White, Napoli Black and Royal Gold (coming soon). It will be available at KS Automobiles starting July 15, 2021.

An optional variant N10 (O) with Multi terrain technology (Manual Lock differential) will be launched subsequently

FEATURES OF THE NEW BOLERO NEO

Lavish on the Inside

• Premium Italian interiors
• Center console with silver accents
• Premium fabric Seats
• Comfortable 7-seater
• Tiltable steering
• Height-adjustable driver seat
• Armrest in the front and middle rows
• Attractive twin pod instrument cluster
• Electrically adjustable ORVM
• Front and rear power windows
• Rear wash and wipe with defogger
• Remote lock and keyless entry
• Muscular side and rear footsteps
• Spacious expandable boot space

Contemporary twist in the exteriors:

• Authentic SUV design and imposing stance
• Static bending headlamps with DRLs
• Stylish alloy wheels
• Sporty spoiler
• Signature Bolero body cladding
• Commanding hood
• Powerful fog lamps

Advanced Technology: Stay in touch, Stay informed, Stay entertained

• Advanced 17.8 cm (7”) touchscreen infotainment system
• Cutting edge cruise control
• Driver information system
• Hi-tech Voice messaging system
• Blue sense mobile app
• Eco Mode
• Micro hybrid technology with ESS (Electronic Start-Stop)
• Intellipark reverse assist

Safety: Built to reassure you every mile of the way

• High strength steel body shell
• Dual airbags for driver and co-driver
• ABS with Electronic Brake Distribution (EBD)
• Automatic door locks
• High speed alert warnings
• Dependable cornering brake control
• ISOFIX child seat
• Static bending headlamps
• Follow me home headlamps
• Digital immobiliser
• Seat belt reminder