Vishal Sethi – Founder of Boxania says “As the pace of our customers’ lives accelerates, being organized is not a luxury but a necessity.
What our customers really want is more time to do the things they want to do in life, versus searching for their socks or keys.”
Vishal Sethi is a resolute serial entrepreneur who has had his share of successes in the start-up space. His latest win being, ZipDial, a Bangalore –based ‘missed call’ service, for which he actively led the sales team to its thriving success with its acquisition by Twitter early 2015.
An efficient organising and storage system has always been a tricky issue to understand. However, with the realisation of the benefits of such effective systems, people are considering spending significant time, effort and money to generate compelling solutions, especially with respect to storage.
The priority here is creativity with productivity, by engaging and offering to customers a variety of organisational products for office, kitchen, bath, laundry, travel and more.
Understanding the thought behind the concept, Vishal explains, “‘Box’ represents storage and ‘Ania’ means Grace – Boxania helps people in organising and storing items gracefully. At Boxania, we are committed about developing solutions and products that will not only help our customers save space and time, but also the environment as a whole”
“We follow a three way focus to establish a loyal customer base and i.e a functional affiliation with suppliers, emphasis on innovation and a distinct relationship-building program.
We work closely with selected suppliers to ensure unconventional designs of quality and competitive price, reach the customers”.
“We believe in building the business the right way and not through the discounting model and high cash burn. We are growing at a much better rate than we expected and much more exciting news is on the way!” animatedly ends Vishal.