Axis Bank’s subsidiary Axis Securities and Sales Limited has started an online trading platform ‘AxisDirect Business Partner Program’.

According to Nilesh Shah, Director of AxisDirect, the aim of this platform is to partner with Independent Financial Advisors, Insurance Agents and Financial planners. They’ll then consult customers to get the services of AxisDirect and ask them to open 3-in-1 investment accounts, via which customers will be able to invest in Equities, Derivatives, Equity SIP, IPO, Mutual Funds, bonds and company’s fixed deposits.

Business partners can form an alliance with Axis Bank which will enable them to provide retail asset solution in lieu of Home Loans, Auto Loan, shares for loans and assets for loans.

“Financial Advising had been centered on necessities of the customer and did not focus on customer services like Home loans, Auto Loans, etc. This program is aimed to render international online retail broking platform to the customers.