Picking trendy cloths has now become easy with ‘Choose Ur Color’, a new conceptual showroom which has opened at Durga Nursery Road, where one can find all types of designer and indo-western outfits as well as accessories including bangles and semiprecious jewellery under one roof.

Nupur Tak, owner of this outlet, informed that the concept of this showroom is influenced by shopping pattern of girls. The idea is to help girls find all the matching stuff displayed in one single rack and is divided into various colors.

The store has specialized accessories, designer wears, jewellery and trendy slippers for women of all ages. Besides the mentioned items, Nupur is also providing Tarot reading in the store. Though prominently a female-focused store, the set-up does carry a set of stylish cufflinks for the gents cadre.

Nupur said western as well as Indo-western designs are on display. Though the store primarily carries designer and branded clothing, a few handmade accessories are also available as part of the set-up.

Nupur Tak was born and brought up in Jaipur. She is a B.Sc Graduate in Jewellery Design and carries a diploma in fashion designing from Bangkok.

“Generally girls while shopping have to hunt for matching cloths from one shop to another. Keeping this in mind, I have designed this showroom where every rack is sub-divided into various colors with similar colored clothing”, said Nupur.