This year’s festivities scaled up the shine with a special campaign  by Wonder Cement Limited for rewarding the efforts of retailers.

Wonder Cement celebrated Diwali in a unique manner by making it inclusive for their supply chain. This Diwali, “Deep Utsav” campaign was held for Authorized Retailers of Wonder Cement motivating them to come up with consistent daily sales. It was held between 9th to 18th October 2017.This campaign was designed in addition to the Quarterly Scheme for authorized retailers – “Upharo ka Tyohaar” that runs from October, 2017 to December, 2017.

During the Deep Utsav, the campaign titled “10 Din 21 Vijayta”, witnessed lucky draw contests, where retailers were awarded with Gold coins, based on the following criteria:

5 MT Daily – 50g Gold – 1 Winner

3 MT Daily – 20g Gold – 2 Winners

2 MT Daily – 10g Gold – 3 Winners

Vivek Patni( Director), Jagdish Chandra Toshniwal (Managing Director), Parmanand Patidar (Director), Sailesh Mohta (President, Marketing), Jaideep Sah (CFO), and Sunil Bhatnagar (Corporate HR Head) were the chief guests for the event and picked the lucky draw winners. Priya Traders from Udaipur Rajasthan won a 50 gram gold coin .5 other retailers also won gold coins.

 Apart from this, a consolation prize of 100 gms silver coins were given out to 15 winners. The announcement of Lucky draw winners for the eligible retailers was taken out at Celebration Mall Office in front of the Management, Sales Team , BP & Dealers.