Extremely low temperatures outdoors to the heated indoors coupled with pollution, sun’s UV rays and harsh chemicals; winter is the season of dry & cracking skin. A trace mineral essential to all forms of life, Zinc is especially important for skin care because of its fundamental role in gene expression, cell growth and cell replication. Zinc repairs skin, fights free radical damage and slows down the ageing process. It is also an anti-inflammatory agent that helps battle chronic diseases.

Zinc’s presence in personal care products like sunscreens, bath soaps, baby lotion, makeup etc. helps reduce sunburn and premature aging of the skin. Used in a wide range of cosmetics and personal care products, Zinc in the form of Zinc Oxide, acts as a skin protectant from both UVA and UVB rays. It enhances the wound healing process, and meets the increased demand of cell proliferation that occurs in the early phases of healing. Sunscreens containing Zinc and its soluble forms provide antioxidant protection to the skin. Zinc salt has been used as a cosmetic ingredient since it contains anti – microbial and astringent properties. By using skin toners with Zinc helps tighten pores and absorb excess oil, which in turn helps to prevent the build-up of sebum, the reason behind acne.

Also, extensively used in the form of mineral make up, Zinc and its compounds help prevent and protect the skin from burns and irritation because of which, it is universally used in ointments for relieving from sunburns, windburns and diaper rashes.

A deficiency of Zinc might lead to white marks, psoriasis, dermatitis, boils, acne, face marks and might also lead to bulimia, anorexia nervosa. Winters are when the amount of Zinc in diet should be increased. Good sources of Zinc include seafood, eggs, oysters, mushrooms, whole grain foods, dairy products, seeds, wheat bran, and wheat germ etc.

Hindustan Zinc is India’s only and world’s second largest integrated Zinc producer, proudly known as Zinc of India.