Udaipur, May 20, 2025 - Hindustan Zinc Limited (HZL), India’s only and the world’s largest integrated zinc producer, is redefining the metal procurement experience through its transformative Online Price Discovery (OPD) and Digital Pricing Automation platforms. Integrated into the cutting-edge Vedanta Metal Bazaar, these pioneering digital initiatives aim to deliver a seamless, transparent B2C e-commerce experience in the traditionally complex world of metal procurement.

By making 100% of its zinc, lead and silver portfolio available through real-time, transparent online auctions, HZL is setting a new industry standard with unmatched accessibility, robustness and control – all the while ensuring a smooth customer experience amid commodity price fluctuations. All of HZL’s products are now available via online auctions. The dynamic pricing model enables real-time digital transactions, offering businesses of all sizes - from MSMEs to large industrial enterprises - market-driven price transparency for premium-quality zinc and lead.

The company's offerings include London Metal Exchange (LME)-registered world-class products such as Special High-Grade (SHG) Zinc, High-Grade (HG) Zinc, Asia’s first low-carbon green zinc "EcoZinc," Prime Western (PW) Zinc, Continuous Galvanizing Grade (CGG) Zinc, Special High-Grade Jumbo Zinc, High-Grade Jumbo Zinc, Hindustan Zinc Die Casting Alloy 3 and 5, Special High-Grade Lead, as well as London Bullion Market Association (LBMA)-registered 30 kg and 1 kg silver bars and silver powder, among other variants. As a fully integrated mine-to-metal producer, HZL ensures a reliable supply chain that guarantees uninterrupted delivery of critical metals to global markets.

Zinc plays a vital role in galvanization, protecting steel from corrosion, making it indispensable to industries such as infrastructure, automotive, renewable energy, electronics, high-tech manufacturing, defence and electric mobility. Lead is essential for automotive batteries, defence, construction, pigments, cable sheathing and radiation protection. Meanwhile, industrialisation has positioned silver as a crucial component in high-end electronics, artificial intelligence, nanotechnology and biotechnology.

Traditionally, purchasing zinc and lead involved persistent price opacity, manual financial reconciliation and logistical challenges, often influenced by geopolitical disruptions and supply chain bottlenecks. The digitisation of the metal procurement process offers a streamlined, digital-first solution that enables businesses to procure metals efficiently and cost-effectively. The platform supports an end-to-end digitally traceable experience from quotation to confirmation, delivering full transparency and operational efficiency.

Fully integrated with global commodity exchanges like the LME and forex markets, the system ensures prices remain aligned with international benchmarks. Auctions run during LME trading hours, providing extended access beyond standard business hours. Even small-volume buyers benefit from transparent pricing, empowering MSMEs to make purchases at the most opportune time. Customers can now execute spot or long-term contracts with just a few clicks. In addition to long-term contracts, the platform now offers global-standard features like on-the-spot screen pricing and on-the-spot target pricing. Seamless pricing, finance and sales operations are enabled through world-class systems ensuring fluid data movement.

Built-in margin controls and risk mitigation mechanisms support agile, informed decision-making. These features reflect a customer-first approach, supported by HZL’s customer technical services team, which collaborates with buyers to ensure a seamless purchasing experience.

Sharing his views, HZL CEO Arun Mishra said, “Metals are the foundation of India's economic progress, powering industries that shape our nation’s future. At Hindustan Zinc, we believe that working closely with our customers and delivering excellent services is the way forward. With our Online Price Discovery and Digital Pricing Automation platforms, we are putting control directly in the hands of our customers, ensuring easy access to critical resources for all.”

Regarding the digital experience, Lalit Shah, a valued customer from Mahavir Metals, said, “Vedanta Metal Bazaar has truly transformed the way we engage with metal procurement. This platform is intuitive, transparent, and designed with the customer in mind. From live LME pricing to the smooth bidding process, every aspect empowers businesses like ours to make smart, swift decisions. What once required extensive processes is now at our fingertips through the digital platform, giving us greater visibility, control, and confidence.”

HZL offers one of the world’s largest zinc product portfolios, supplying to over 40 countries with a strong focus on customer innovation. Strengthening its supply chain, the Zinc Freight Bazaar is a digital-first logistics platform offering features like live shipment tracking, route planning, bidding tools, and a network of associated logistics partners. HZL’s products are the first in India to be Environmental Product Declaration (EPD) verified and BIS (Bureau of Indian Standards) certified for quality. Additionally, the company holds REACH certification for exporting its products to Europe.