While many reject the white collared jobs to enter the world of entrepreneurship, two IIM-U students set another example by launching a snack brand of their own that is providing employment to 15 other people.

In aid of the Entrepreneurship Development Committee of the IIM-Udaipur, this is the institute’s first startup by Mrityunjai Yadav from Mau, UP and Angelene Jyrwa from Shillong who launched PRIPTOS soya chips in Rajasthan Market in December 2014 and after positive customers feedback from Udaipur, Jaipur and Indore; the product is set to hit the commercial capital Mumbai.

“During my internship with a logistics company, I developed a keen interest towards entrepreneurship in food sector. Later, it transformed into an initiative to launch a health-friendly and nutrition based brand. PRIPTOS is the snack brand from Neu Tree Ventures Lvt. Ltd., the company founded by me and my friend, Angelene with a motive to provide better and healthier snack options to people, said Mrityunjai, the company’s director.

“We are currently focusing on snack items which are roasted, low on fat, high on nutrients like protein and anti-oxidants,” he said.

Angelene says, “Proteinlicious is what we like to describe our product, apart from the chips being very high on taste. Currently we have two flavored variants- Masala Masti and Green Garlic. We will introduce more flavors soon.”

The manufacturing unit has been set with a cost of around Rs. 20 Lac and has a turnover of Rs 1 Lac a month however; they expect to get Rs. 5 Lac from the Mumbai market alone.

“In the coming 1.5 month, we would be investing Rs 50 Lac into the business. We strongly believe in approaching our product development through scientific methods and following the industry requirements of food safety standards. We wish to be known for unique product offering that adds value to the lives of people we touch through our products. The larger picture is to improve the snacking habit of customers by creating awareness about nutrient rich food products,” they claimed.