Precious Metals Rally: Jewellery Sales Could Take a Hit
Jewellery traders concerned over wedding season jewellery sales impact as precious metal prices soar amid global uncertainties
Jan 14, 2026 – Gold and silver prices have been touching record highs for months now. In the past one year, gold prices have soared by 75% while silver jumped by 167%. The sharp surge in precious metal prices is expected to impact the wedding season starting from February. As a result, jewellery traders are bracing for the impact amid concerns that if prices continue to rise, the jewellery business could face even more pressure in the coming months.
On January 14, gold hit Rs 1.42 lakh per 10 grams, while silver has jumped Rs 34,000 in three days to trade at Rs 2.77 lakh per kilogram. This sharp rise has particularly affected jewellery purchases for weddings.
However, the demand for bullion investment remains robust with demand increasing. Owing to global uncertainties, gold has once again emerged as a safe-haven asset.
Source: Media Reports
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