Udaipur, February 12: Mahindra’s latest electric origin SUV models 'BE 6' and 'XEV 9e' were unveiled on February 11, 2025 at Hotel Shikarbadi. The unveiling was conducted by K.S. Automobiles Pvt. Ltd., the Udaipur based dealership of Mahindra Auto. The unveiling took place in the presence of former Mewar royal family members Mohlakshika Kumari Mewar, Praneshwari Kumari Mewar and Haritraj Singh Mewar along with Business Operations Head - Mahindra Electric Automobile Ltd. - Reeti Nageshri and Directors of K. S. Automobiles Pvt. Ltd., Sunil Kumar Parihar and Aakash Parihar.

Mahindra's Brand Strategy

Addressing the gathering, Reeti Nageshri said that Mahindra’s brand strategy is built on the commitment of creating vehicles that resonate deeply with those who seek experiences that align with their aspirations and unlimit their potential. The BE 6, with its sporty, performance-driven appeal, is crafted for explorers and achievers who love pushing boundaries, embodying the thrill of adventure and precision. The XEV 9e, on the other hand, redefines indulgence, offering unparalleled luxury with refined elegance.

With class-leading range, intelligent ride dynamics, cutting-edge safety features, and a cinematic in-cabin experience, these Electric Origin SUVs are not just vehicles—they are expressions of a bold, authentic lifestyle.

Mahindra’s Electric Origin SUVs embody the Heartcore Design philosophy, crafting an emotional bond with their owners through bold innovation and modern luxury. With commanding exteriors and thoughtfully curated interiors, the BE 6 and XEV 9e set new benchmarks in aesthetics and functionality. The BE 6 flaunts edgy, athletic silhouette and race-inspired agility, whereas the XEV 9e exudes sophistication with its suave SUV coupe design, blending indulgent luxury with dynamic performance.

Naved Khan, General Manager (Sales) at KS Automobiles said that booking for all packs/variants of BE 6 and XEV 9e will start from 9am on February 14, 2025. BE 6 will be available in eight and XEV 9e in seven color options. The ex-showroom price and delivery time frame of these vehicles are as follows:

➤ INGLO Electric Origin Architecture

• Certified Range of 682 km (MIDC P1+P2) for BE 6 and 656 km (MIDC P1 + P2) for XEV 9e with 79 kWh advanced LFP battery pack
• Lifetime battery warranty for both 79 kWh and 59 kWh battery packs. Valid for first registered owners only and applicable only on private registration. In case of ownership change, warranty on high voltage battery will be 10 years or 200,000 km, whichever is earlier from the first ever date of delivery of the vehicle. Full Details will be available at time of booking.
• 3-in-1 integrated powertrain delivering up to 210 kW power
• Acceleration of 0-100 km/h in 6.7 s for BE 6e and 6.8 s for XEV 9e
• Fast charging: 20-80% in under 20 min (with 175 kW fast charger)
• i-Link front suspension, 5 link rear independent suspension with Intelligent semi-active dampers
• Brake-by-wire technology with Integrated electronic booster (IEB)
• High Power Steering with Variable Gear Ratio (VGR) that enables tight TCD of 10 m

➤ MAIA: Mahindra Artificial Intelligence Architecture

• Qualcomm Snapdragon 8295 – fastest chipset in automotive grade
• 24 GB RAM, 128 GB storage, and an ultra-fast 6 th generation Adreno GPU for cockpit domain
• Wi-Fi 6.0, Bluetooth 5.2, and Quectel 5G enabling connectivity and real-time updates
• ADAS L2+ with Mobileye EyeQTM 6 chip with 2 GB RAM & 8 MP camera
• 60+ apps for music, entertainment, OTT movies, podcast, shopping and productivity

➤ Hero Features

• Wide Cinemascope in XEV 9e: Three 31.24 cm screens, creating an immersive 110.08 cm wide spectacle.
• Race-Ready Digital Cockpit in BE 6
• VisionX: Augmented-reality Heads Up Display (HUD)
• Infinity Roof and LightUpMe
• Sonic Studio by Experience Mahindra: 16-speaker Harman Kardon sound system with Dolby Atmos
• LiveYourMood: Pre-set themes (Calm, Cozy and Club) with signature sonic tunes curated by AR Rahman, custom driver seat, ambient light & climate control adjustments
• Multi-Drive Modes: Range, Everyday and Race
• ADAS Level 2+: Equipped with 5 radars and 1 vision camera with ability to detect animal, pedestrian, barricades and different types of vehicles
• EyeDentity: The Driver and Occupant Monitoring System (DOMS) to track driver fatigue. This also doubles as selfie camera for clicking pictures and for video calls
• Secure360: Detects and records surroundings with 360-degree camera and inside with in-cabin camera and stores in the vehicle. It also provides live view via mobile app
• Autopark: Features 12 ultrasonic sensors enabling perpendicular, angular & parallel parking along with reverse assist and remote-controlled option

➤ Redefining Ownership Experience:

• CHARGE.IN : For the first time in the auto industry, a dedicated charging vertical has been set up with over 350 experts and relationship managers to provide a hassle-free charging experience to customers.