Online Rakhi Market Suppressing Traditional Bazaars


Online Rakhi Market Suppressing Traditional Bazaars

Raksha Bandhan is a very special day of celebration for the love of brother and sister. The day is prominent for the intense love and affection between siblings. It is a festival which is celebrated in between the biologically related brother and sister and also amongst those who are not biologically related but share the […]

 
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Online Rakhi Market Suppressing Traditional Bazaars

Raksha Bandhan is a very special day of celebration for the love of brother and sister. The day is prominent for the intense love and affection between siblings. It is a festival which is celebrated in between the biologically related brother and sister and also amongst those who are not biologically related but share the same feelings.

The celebration of the festival is based on beliefs only. It is a belief that the thread of rakhi which is tied amongst brother’s hand makes the relationship stronger and it makes brother responsible for protecting his sister from all the ups and downs of her life. Due to the firm belief on rakhi thread, sisters manage to send rakhi and gifts to brother in case she is not able to meet him on the day of the festival.

Due to the busy schedule of a person, it is sometimes not possible to show their presence on special days and celebration. But, the distance can never be the matter that can restrict brothers and sisters from celebrating the holy festival of Raksha Bandhan. It is the first and foremost concern of sister to find the best rakhi for her brother that could not only adorn his hand but also the relationship between the two. Being celebrated during the rainy season called as Shravana as per Hindu calendar, the festival brings so much of mirth and merriment in the life of siblings.

The biggest obligation of the day is to make rakhi thread reach to its final destination. Sending rakhi to brother is a ritual as old as the festival. It is the prime obligation of a sister to send rakhi to brother wherever he is during the time of the festival. Describing the earlier times, then there was only the dependency on traditional markets for shopping. Sister’s pick rakhi from the bazaars, and send it through a messenger or through the post so that on the day of festival rakhi should be adorned on brother’s hand. But, with a passage of time things were simplified to extend with the introduction of Rakhi E-markets.

Many rakhi shopping sites offer rakhi along with attractive rakhi gift hampers for the brother. With the ease provided by the companies, it is very easy and convenient for sisters to send rakhi to brother online. For this, she needs not to put more efforts. At the comfort of her home, she can select, buy and send rakhi online to India and everywhere across the world. Hence, the ease and comfort in rakhi online shopping are suppressing the traditional rakhi bazaars.

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