Panasonic announced its new range of SMART VIERA flat panel televisions centered on five pillars of- quality picture, networking, easy operation, design and eco-friendliness today.

These models ranging from 24 to 55 inches are priced between Rs. 13,990 to Rs. 3, 20,000. With the latest series of smart VIERA TVs, home theatre systems and DVD players launched today, Panasonic further strengthens its product portfolio and aims at bringing new entertainment experiences for customers’ right into their living room.

With select VIERA Connect models, Panasonic also introduced a new range of smart applications which allow consumers to interact with their Smart VIERA TVs.

Swipe & Share, Browse & Share, Watch & Chat app enables you to stay in touch with your friends through Twitter or Facebook timeline which gets displayed on the side screen while watching TV.

Announcing the launch, Mr. Manish Sharma, Managing Director, Consumer Product Division, Panasonic India stated, “India has been one of the most important countries and potential growth area, owing to the vibrant energy and high potential in the country and Panasonic continues to bring latest innovation in technology and solutions customized to consumer lifestyles here.”

Talking about the new marketing strategy for Viera flat panels, Mr. Fareedul Jabbar Khan, Regional Manager-UP&Rajasthan said, “Panasonic is betting on flat panel televisions that bring in over 40 per cent of revenue and our range LED, LCD & Plasma TVs branded as SMART VIERA is the first engine growth driver for Panasonic’s business. This will be primarily targeted at the tech savvy generation of consumer.” He further added, “With the latest introduction in existing line-up of SMART VIERA, we are aiming to capture 15% market share in flat panel category in India this year.”

Gracing the occasion, Panasonic Viera brand ambassador and leading Bollywood actor, Ranbir Kapoor said, “Proud to be associated with Panasonic for the fourth consecutive year, I have always enjoyed being part of the VIERA brand as this campaign delivers a message that I personally believe in.”