Here’s everything you need to know about this upcoming Fine & Heritage jewellery brand launching on 6th of September.

Birdhi Devi is an amalgamation of ideologies of the founders and a beautiful couple – Sudha Soni & Ravi Soni. Now a professional diamantaire, Jewelry was never just an ornament to Sudha. To her, It is an extension of one’s personality and has the potential to tell a story in itself. Her love for jewellery was first inspired by the effortless grace and charming demeanour of her grandmother.

“Growing up, I have always been amazed by the jewelry collection of my grandmother. All her jewelry pieces were simply exquisite.”

– Sudha Soni shares fond memories of her grandmother

A Graduate Diamond from GIA and having a work experience of 7 years with homegrown brand H. Radheshyam Sons & Jewellers, Sudha Soni was always determined to pursue her passion for jewels. This has given birth to her first jewelry brand, Birdhi Devi, which is a woman centric brand that believes that ‘Every Woman is Beautiful’.

An IIT Delhi alumnus & a Digital Evangelist, Ravi is enabling the brand with Artificial intelligence to induce the unknown secrets about the consumer and empowering the personalised experience with the brand. Also, tapping the digital world and building the capability of Social Listening to bring upcoming & prevalent designs at earliest for the consumers at their mobile screen. Ravi is also co-founder of one of the fastest growing organisation from Udaipur – Obbserv.

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The founders want to give back to the society by responsibly living the vision of the brand – Every woman is beautiful. Besides adding to the physical beauty, the brand is motivated to contribute a part of its sales to enhance the overall beauty of a girl child. It is devoted to empowering them by extending new opportunities for education, skill development and support to them.  

The brand offers exceptional designs in diamond and polki jewellery. The entire collection celebrates the bold and fearless spirit of a woman but also accentuates her feminine beauty. With each piece of jewelry, the brand is paying a tribute to the rich heritage of Rajasthan & fine craftsmanship of the local artisans.

“Our collection offers Fine & Heritage jewellery where every piece of jewelry represents a unique journey.”, Sudha shares. “Our jewels are personalized to celebrate the beauty and spirit of a woman, At Birdhi devi, We truly believe that every woman is beautiful”, she adds.

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As a specialist in bridal jewellery, the brand offers an array of sparkling jewels studded in a Choker, Raani Haar, Earrings, Matha Patti (headgear), Haath Phool, Ring and Nath, catering to every bride’s needs.

Explore the vivid designs and fine artistry of Birdhi Devi jewelry brand launch at Aangan, The LaLiT Laxmi Vilas Palace, Udaipur on 6th & 7th September. Witness the glamour of the sparkling jewels in between 11 AM- 6 PM.