RelianceMart today announced the launch of its first hypermart in the City of Lakes, Udaipur at the Lake City Mall, University Road.

This is the first RelianceMart in the state of Rajasthan. Spread across an area of over 23,000 sq.ft,the hypermart stocks a range of over 10,000 products catering to the entire family.

The expansive spread of the store makes it one of the largest hypermarts in Udaipur and presents a complete family shopping destination for household needs.

Shoppers have the option to choose from a wide array of products in every category ranging from food & fresh produce to grocery, from personal hygiene to other personal care products, from apparel to lifestyle merchandise, from home products to auto accessories etc.

The specialty of the store is the fresh fruits and vegetables section which brings in the best produce from the farms to the consumers basket.

A live bakery and Indian Deli counter provides shoppers with the unique option of buying freshly baked breads and cakes, a welcome change from the traditional pre-baked and packed products.

A distinct shop-in-shop, Delight offers on non-vegetarian products while the extensive grocery range adds to the experience of shopping for daily needs.

Speaking on the occasion, Rob Cissell CEO Reliance Value Formats, said, “Udaipur is a popular tourist destination and an important business centre. The evolved consumer segment of the city will appreciate the unique retail experience that Reliance Mart offers in terms of the range of products and services. This further comes with the Reliance promise of guaranteed quality at unmatched prices in a great ambience.”

In addition, RelianceMart provides its customers with “RelianceOne,” a membership loyalty program, designed to deliver customized benefits to frequent shoppers. Under this scheme, customers can earn RelianceOne Points on all shopping in the store which can be redeemed after accumulation. The scheme already has a membership base of more than 9mn customers.