Rock Pure receives ISI, ready to introduce new products

Rock Pure receives ISI, ready to introduce new products

Rock Pure, one of the most pre-eminent packaged drinking water plants in Udaipur is now certified by Indian Standards Institute (ISI). The company whose water plant is based in Madri Industrial Area of Udaipur was formerly supplying only 20 liters water container.

 

Rock Pure receives ISI, ready to introduce new productsRock Pure, one of the most pre-eminent packaged drinking water plants in Udaipur is now certified by Indian Standards Institute (ISI). The company whose water plant is based in Madri Industrial Area of Udaipur was formerly supplying only 20 liters water container.

But since its certification with ISI trademark, the company is set to launch drinking water in 1 liter and 250 ml of bottles.

Gaurav Nagori, Director of Rock Pure is quite optimistic about the recent developments; he says, “We started Rock Pure in 2009 and since then we have been taking care of quality in our water, we are also the only water plant in Udaipur who is using the latest technologies like EMF (Electro Magnetic Force) and GAC (Granular activated carbon).”

According to the sources, there are nearly 40-45 water plants operating in Udaipur but only a few are running with legal permission and fewer of them are using ultra-modern water treatment equipments.

When asked about the problem of illegal water plants running in the city, Gaurav said, “This is not an unending problem but the solution is in hands of government’s policies and strict norms.”

“Rock Pure which has a capacity of filtering 2000 liters water per hour carries several levels of water treatments before it reaches its customers,” according to Gaurav. The first process is EMF where water impurities are removed; this followed by Dual Media Filter, Anthricate Filter, Softener and Reverse Osmosis (RO),GAC to UV treatment to ozonization to bottle filling and packing.

Rock Pure also contributes actively in Green projects; the waste that comes from the treatment plant is used for plantation.

In recent years, the use of packaged drinking water has increased, reasonably due to lack of government water supply, increasing pollution and weaker immunity of people. While talking to UT, Gaurav disclosed startling facts about the common myths related to TDS (Total Dissolve Solids), he said, “People think that water with less TDS is good for health but it is certainly not like that, it is suggested to consume water of at least 100 TDS as per the norms of ISI, till 200-225 TDS is approved.”

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