Subsequent to lifting the curtain on its foray into payments business in India, Truecaller, which sums up India as its largest market based on users, has announced Chat integration into its App….thereby continuing to develop on the road to becoming another social platform.

Though the Chat feature is already active on its beta version for Android, the company is going all out integrating it into the the iOS platform as well.

Payments for Truecaller has been a localised push into the India market, which is its largest user market, adding person to person transfers and bill/utility payments through the App, allowing third parties to integrate their services into the App and now adding chat, gives it a lot of value.

The chat feature, as per the company will be modeled on the iOS based iMessage, where user to user messages are handled in the App for free, whereas messages sent to non-users will function through the SMS gateways.

Download the UT App for more news and information for Udaipur

While WhatsApp has moved from Chat to Payments and PayTM has moved from Payments to Chat and now SMS integrations, Truecaller established itself as the number one spam detector and is now moving into vanilla services like payments and Chat.

Truecaller also says that adding the messaging platform will assist in abetting the “Fake News” mania that has enveloped other platforms like WhatsApp and Facebook in India.  It says that the Truecaller community will help report and vet links through a button in addition to the other artificial intelligence machine learning processes that it is incorporating.  The strategy on the face of it, seems to assure a robust platform when it comes to smaller circles, but as the volume grows, how the company will then manage, remains to be seen.

Truecaller boasts an impressive 100 milion daily users, it is still smaller than WhatsApp which claims 200 million users in India.  PayTM has 120 million monthly.

Article Source: TechCrunch