Vodafone Essar, one of India’s leading telecommunications service providers, in its endeavor to provide a different experience to its customers has launched a revolutionary phone on 6th sept; Vodafone Blue.

The phone is designed specifically to bring an ‘outstanding and affordable integrated mobile Facebook experience’ to pay-as-you-go customers. Vodafone Blue will allow users to easily share and connect with their friends anytime, anywhere.

Vodafone Blue, which has been developed in collaboration with Facebook, brings the qualities of a classic Smartphone together with popular social networking functions; from status updates to sharing a photo, into the hands of millions of people in an attractive, intuitive mobile phone, competitively priced at MRP Rs. 4950/- only. (inclusive of all taxes)

Speaking at the launch, Mr. Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “The mobile internet plays a central role in the daily lives of millions of Vodafone customers, many of whom are avid Facebook users.

Vodafone Blue is the answer to our youth’s mobile social networking needs. The phone has been designed to let everyone experience the fun of connecting with friends on the go, at a pocket friendly price. With our unique, fully integrated Facebook customization, the Vodafone Blue offers a compelling, out-of-the-box experience.”

The cell phone has a designated F button that lets the user upload pictures, visit profiles and update status at a single click.

The phone takes Facebook integration to a different stage by providing all kinds of updates as counters, notifications and displays Facebook posts regularly in the background. Additionally, Vodafone Blue will be launched in India, with unlimited access to Facebook for a year from the date of its purchase.

Commenting on the launch of the phone, Henri Moissinac, Head of Mobile Business, Facebook said, “Facebook wants to make every phone social and Vodafone has taken the integration of Facebook to the next level with the Vodafone Blue.

We are really happy that Vodafone has brought the phone to India and enabling people to experience Facebook free of charge from the mobile device for a year”.

Features

· Fully Integrated Facebook Experience

· QWERTY keypad

· Optical Track Pad

· 2.4” QVGA screen

· Mobile internet with email, IM

· Opera 5 browser

· Integrated music player with 3.5mm jack

· 2MP camera with flash

· Bluetooth

· 16 GB expandable memory

· 2 Years Warranty

Every aspect of Vodafone Blue design reflects people’s desire to stay up-to-date and communicate with their friends anytime, anywhere.