Boom of digitalization and decrease in the cost of internet has caused almost everyone to own a device with internet access. This has also opened up a new kind of market for the smallest to the biggest of retails.

They are now able to sell their products and services online without having to worry about brick and mortar set up. This is true in the case of jewellery shopping as well. There are many brands that now have an online presence and have over time built a loyal following of customers as well.

These brands thrive on authenticity and referrals and have managed to change the buying behaviour of consumers all over the world.

A few points mentioned below will help one realise why buying jewellery online is the best thing to do!

• Variety of Options

Best part about shopping online is that there are unlimited options to choose from like this rose design gold ring and you have the luxury of buying things at your own convenience. There is no one to push you around or ask you to hurry up; you can make an informed and well thought of decision at your own pace.

It also gives you the chance to compare between different websites and make a decision that is best for you. Another best part about shopping online is that you can put filters regarding the price, occasion, metal, type etc. Like if you want to buy a 2 gram gold ring online then you can put these specifications in the filters and save up on a lot of time!

• Ease of Return/Exchange

Another great feature about online shopping is that in case you did not like the jewellery that you have ordered, then you can opt for a return or exchange as per the terms and conditions of the website. Most of the brands these days have door-to-door pick up and drop service, so you literally do not have to worry about stepping out of your house.

• Authenticity and Assurance

​​​​​​​Accredited independent gemmological laboratory issues Diamond purity certificate so the chances of you buying a counterfeit product is very less. It gives all information like the diamond’s measurements, its carat weight, the cut, clarity and colour. All of these are also mentioned on the certificate that is given to you at the time of delivery.

This certificate is a testimony to the purity of the diamond. Similarly, there are certificates given for gold as well at the time of purchase. This is known as the BIS hallmark which tells the authenticity of both silver and gold. Before you click on the check-out button, make sure that you look for all of these in the terms and conditions so as to avoid any hassles later on.

• Exciting offers and discounts

​​​​​​​There are some sale, discount or offer always available on online websites throughout the year. This is not the case when you go to buy jewellery from a brick and mortar format. It not only ensures huge savings but also fetches you certain coupons and freebies at times.

If you are planning on shopping online anytime soon, do your research well about websites that have the best discounts on offer and then make your purchase accordingly. No one has ever said no to saving a few extra bucks!