Leading cement brand – Wonder Cement has launched a new TVC titled “Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat”, the scale of which has been so far unmatched by anyone in the industry. On this occasion, the brand has bought in a big name to create a larger than life TVC which will touch the hearts of millions.
Shot at the exotic location of Pahalgam in Kashmir, the ad shares a story of a granddaughter who is pained to see her grandmother's house get washed away by a natural calamity and how she strives to rebuild not only a single house but the entire settlement.
Relieved to see her grandmother safe and sound, the granddaughter invites support from her circle of friends to come contribute towards building the houses (using Wonder Cement) and bringing back smiles on the faces of all those who got impacted.
“Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat – This line being so strong and powerful is really sharing the Wonder Cement spirit. We are delighted with the TVC and are confident that it will hit a chord with the customer. The ad showcases all emotions of restarting again – of making a perfect shuruaat”, said Kiran Patil - Managing Director, Wonder Cement.
Tarun Singh Chauhan - Brand Mentor of Wonder Cement shares, “#EkPerfectShuruaat has always been about a start. A cement bag is the beginning of a life journey of building one’s own home. Wonder cement celebrates that moment. And we will continue to do so as we go along. We wanted to bring this out again in our TVC and have achieved it with this one. Who better than the blockbuster director of Bollywood Kabir Khan to help materialise this vision. Life is unpredictable and difficulties can strike us anytime. However, it’s not what has happened that matters, but how we bounce back from it. This TVC brings exactly this out. We can rebuild, rejuvenate if we just have the will – if we just have the Jazbaat.”
The film is directed by Bollywood’s most sought-after Director Kabir Khan, Kabir who gave us blockbusters like Bajrangi Bhaijaan and Tiger Zinda Hai. The film is scripted by Subramani Ramachandran (Subbu) from Bombay Vision and on ground execution by Sadanand Parulekar from FSIV
About Wonder Cement
Wonder Cement is a cutting-edge cement manufacturing company with an ambition to establish itself as a leading player in the industry. Enriched with the heritage of R K Marble, a leading name in the marble industry, its corporate culture is built on the values of quality, trust and transparency. An emphasis on technological superiority enables the company to differentiate its offering through impeccable quality and effective communication. With an extensive network of dealers and retailers, Wonder Cement currently retains premium position in the segment.
Wonder Cement started with its, first, Line-1 of production in Nimbahera, Chittorgarh District- Rajasthan, with a capacity of 3.25 Million Tons per year in March 2012. Company’s state-of-the-art manufacturing unit was established in technical collaboration with ThyssenKrupp and Pfeiffer Ltd. of Germany, world leaders in cement technology, to produce cement at par with international standards. Special effort was taken to ensure that the plant upholds the latest environmental norms and with the help of a reverse air bag house, ESP and a number of nuisance bag filters, to ensure less carbon emission and to keep the plant and its surroundings clean.
The commencement of Line-2 in September 2015 increased the production capacity of the company to 6.75 Million Tons per year. In addition to the above, company had launched its first grinding unit in Dhule, Maharashtra, adding a capacity of 2 Million Tons annually, thus increasing production capacity to 8.75 Million Tons per year in August 2018.
Wonder Cement began with its Line-3 operations in Nimbahera, District Chittorgarh, Rajasthan on July 2019. It’s grinding unit in Badnawar, Madhya Pradesh has a capacity of 2 MTPA was inaugurated in January 2019 and Jhajjar, Haryana has a capacity of 2 MTPA inaugurated in March 2020. Wonder Cement’s combined production capacity is 13 MT/ annum currently which will go up to 20 MTPA by the end of year 2025.