Arth Group has initiated an empowerment campaign in the rural areas around Udaipur. The focus of their campaign is to create and nurture awarenes towards education in the rural areas, especially the tribal belts, this along with women empowermnt.
As a first step, the Arth Group distributed school bags to the needy children in the rural areas. The bags were stitched from used Jeans donated by the public. This cloth was then used to stitch together school bags by the women folk of the area, which got them some work along with money. This project was overseen by Bags of Smile Foundation.
Dr. Arvinder Singh, CEO of the Arth Group said that this campaign will motivate the needy children for education and at the same time, because this production is being done by rural women, it will also provide employment opportunities to them.