Regardless of how viral the ICE Bucket Challenge has spread across the world, students of Indian Institute of Management (IIM) Udaipur defined their contribution to the society by introducing (N)ice Bucket Challenge.

The idea is to utilize the water for its most desired purpose i.e. Drinking and also to make this opportunity count they promoted child development by donating notebooks, stationeries, chocolates and sports items.

The noble challenge is forwarded by IIM Shillong who started Surp(rice) Bucket Challenge. Now IIM Udaipur has challenged IIM Trichy and NITIE Mumbai to express their creativity and complete the Ice Bucket Challenge in next 48 hours.

The video of (N)ice Bucket Challenge by IIM Udaipur is rapidly getting popular on social media. Have a look