Bollywood stars Malaika Arora Khan & Neha Dhupia came to Udaipur today for Gillette ‘Shave or Crave’ advertisement campaign.

Through this campaign, the stunning actresses are urging women to render full support by setting an ultimatum for the men, asking them to ‘Shave or Crave’. They were supported by Nielsen’s study on over 1000 Indian women which uncovered that ‘Women Oppose Evening Stubble’.

According to the study women prefer their men clean shaven both in the morning as well as in the evening.

According to Malaika Arora Khan, “Evening stubble is a big disappointment for women and a simple act by men of shaving in the evening will make women feel special if done especially for them. I personally believe that clean shaven men are more romantic and I second the claim made by 71% of young women who believe that a clean shaven man makes an evening date more romantic.”

Neha Dhupia further added that, “A man who only shaves for his work and does not shave to look good for his woman definitely gives out the signal that he doesn’t care enough for her. If a man expects a well groomed woman & also wants to make her feel special he should be willing to groom himself for her. I would not want to go out or be seen with a man if he does not shave in the evenings.”