Incubation Centre at IIM Udaipur will be hosting a two day Marketing workshop to support start-ups with their business promotion. The two-day workshop will be organised on 29-Apr and 6-May.

As per the details received, the workshop will primarily focus on the marketing angle for startups. First day of the workshop will focus on providing the participants with inputs on their Target Customers, Product Value, Positioning and establishing a Competitive advantage. On the basis of this, the participants will be expected to make a presentation to the IIMU Incubation centre on how the elements can be incorporated in their business for growth.

Ruchi Mehta, CEO, IIMU Incubation centre said that the workshop will particularly be of benefit to those participants who already have a product/business idea in place. She further stated that the ones who are yet to have their business plan finalised could use inputs from the workshop as inputs in developing their product/business plan.

The workshop is expected to host participants from across the country. Registrations for the workshop are currently open. Interested participants can register by going on the IIM Udaipur website. A nominal fees of Rs 1000 is being charged for the two day workshop.