Dr. Ajay Murdia, renowned entrepreneur and director of Indira IVF from Udaipur, is venturing into Bollywood production with an ambitious project. He is set to produce four Hindi films simultaneously, marking a significant milestone for Rajasthan and Mewar. This announcement was made during a press conference at the JW Marriott hotel in Juhu, Mumbai.

In the presence of prominent figures such as filmmakers Mahesh Bhatt and Vikram Bhatt, music director Anu Malik, and actors Anupam Kher, Ishwak Singh, Veer Murdia, Esha Deol, and Ada Sharma, Dr. Murdia revealed his plans. He explained that his choice to work with the Bhatt duo was influenced by their reputation for creating impactful emotional films. 

Mahesh Bhatt and Vikram Bhatt, recognized for their successful emotional dramas, will be collaborating with Dr. Murdia on this venture. At the press conference, they expressed their enthusiasm for the unique opportunity of producing four films at once. Anupam Kher, who will work with Vikram Bhatt for the first time, also honored Mahesh Bhatt as his mentor.

The four films include a romantic drama titled "Tumko Meri Kasam", a historical film called "Rann", a wildlife thriller named "Virat", and another romantic film "Tu Hi Meri Puri Kahani". Filming is set to commence soon, with the muhurat shot for "Tumko Meri Kasam" having been filmed at Vrindavan Studio in Malad, Mumbai. The event was attended by Dr. Murdia, the Bhatt duo, Neetij Murdia, Kshitij Murdia, Shraddha Murdia, Aarohi, Veer, and other distinguished guests from Udaipur.