Big Data analytics in E-commerce
Big Data Analytics is gaining momentum and helping businesses to turn their volume and variety of data into meaningful insights.
Big Data Analytics is gaining momentum and helping businesses to turn their volume and variety of data into meaningful insights. This science can be used to improve various aspects of a business from marketing, and advertising, to operations, and providing value added services like customer service, personalized offers, and more.
E-commerce is one of those industries where data is growing at a very fast pace, both structured and unstructured. But the biggest challenge for E-commerce industry is to collect, store, and organize the unstructured data generated from multiple data sources.
In this regard, Big Data can provide them with more organized data and allow them to track information from disparate sources like i.e. inventory management system, CRM, AdWords and AdSense, email campaigns, etc., and draw useful inferences.
Advaiya, as a Big Data services provider, continuously updates its Big Data and Analytics offerings in order to help the clients realize better value of their investments in such technologies.
Our Big Data and Analytics services very well cater to the horizontal as well as the vertical aspects of the E-commerce industry.
Our horizontal-focused services include Social Listening, Account Intelligence, and Employee Turnover Analytics that can be applied to any E-commerce business. We have been providing Big Data and Analytics services to our clients across various scenarios including – fashion trend predictions, personalization of offerings and services, crime analysis, and more.
Big Data Analytics will play a huge role in E-commerce industry in the near future. Some of the areas where application of Big Data Analytics will grow in the E-commerce industry include – optimizing product portfolio, ultra-personalization in real-time, optimizing online advertising, and optimizing customer services.
The E-commerce industry has just started to scratch the surface, and the opportunities of leveraging the evolving Big Data technologies is going to be huge for them in the future.