India’s leading value fashion brand, MAX showcased and launched its Spring 2016 collection at a spectacular fashion show held in Celebration Mall, Udaipur today. The spring collection was unveiled during the event at the store by models walking the ramp in bright summer collection showcasing diverse styles for this spring.

This season, Max encourages you to ‘LIVE FOR TODAY’ and brings you an amazing range of looks so distinct yet fused to make a beautiful fashion story. A wide array of exciting ensembles ranging from classic nautical to boho-safari, right through to the seasonal pastel pops, gives you choices suitable for different moods and occasions.

Talking at the launch, Lakshyaraj Singh Mewar said, “I am very glad to launch the Spring Summer collection’16 of Max associate and meet you all at the store today. I like the new range as it reflects the sense of individuality! The trends woven into the collection blend understated elegance with a touch of modern style. The colour pallete, fabric, texture and print are so perfect for the season and totally blend with the city.”

Speaking about the launch, Saurabh Garg, Regional Head-North, Max Fashion said, “We are very proud and happy to have Maharaj Kumar with us today.With ourseason’s theme ‘Live for today’, wehave a strong objective to enhance fashion imagery of the brand and bring in new customers to experience the brand.The campaign conceptualizes how everyone’s mind is on the future, busy making plans, marking calendars and think in future tense. ‘Live for today’ revolves around making every day fashionable.”