In spite of the pandemic and the countless challenges our country is facing right now, Team Kshitij went on to set a phenomenal record by establishing themselves as Asia’s biggest virtual festival.
Kshitij is the Annual International Intercollegiate Cultural Festival of SVKM’s Mithibai College, popular since 2007 with a working committee of 800 plus students organizing a glorious cultural extravaganza every year. On 5 December, 2020, Mithibai Kshitij officially ended Phase 1 of Kshitij’20 - ‘Sapno Ka Safar’, which was an incredible success. The Core Committee of Kshitij’20 ventured where most institutions and festivals could not, as they continued with their rightly-named theme ‘Sapno Ka Safar’ by transcending all barriers and pulled off the biggest edition of the festival till date.
This year, Mithibai Kshitij received a grand total of 4,000+ registrations from all over the world. More than 250 colleges from all over the world have participated in their fabulous events, with over 36 international universities becoming a part of the Kshitij family by engaging in this spectacular festival. Some of these acclaimed international institutions are Griffith University from Australia, York University from Canada, James Cook University from Singapore, etc.
The topmost colleges of India such as IIT Kanpur, Bennet University from Noida, Miranda House from Delhi, Sikkim-Manipal Institute of Medical Science, Government Law College of Kozhikode, St. Joseph’s College from Bangalore, The Bhopal School of Social Sciences, etc., had skyrocketed Kshitij’20 to heights never seen before by participating in their events. Mumbai’s most renowned colleges such as Mumbai University Idol, Hassaram Rijhumal College, etc., competed in the festival to win podiums and accolades.
Reputed institutes from all over India, specialising in fields ranging from dance, drama and music to fashion, law and medicine had taken part in Kshitij’20, displaying the incredibly diversified reach and presence of the festival. Kshitij has over 42 events in eight different categories which are Performing Arts, Literary Arts, Creatives & Fine Arts, Business Events, Gaming & Sports, Photography, Film Making and Informals. They have attractive gifts worth Rs. 20,00,000 and cash prizes worth Rs. 2,50,000 for all the winners of their events who excel at their craft and prove their mettle at Kshitij’20.
Over 30 students of the Core Committee of Kshitij’20 conducted the festival virtually from JW Mariott, Mumbai, in accordance with all guidelines put forth by the Government of India and the standard operating procedures of the State Government of Maharashtra. The students organised the festival as well as handled themselves throughout the entirety of their stay at the hotel. Team Kshitij had carried out various virtual live sessions and talk shows with famous personalities, and informative workshops for free. All their events and competitions were live streamed on Mithibai Kshitij’s social media handles, with a constant viewership of 500+ people and a total footprint of 10,000+ viewers.
They had also successfully organised two on-ground promotions. The promotions included two song promotions with top celebrities such as Divya Khosla Kumar and Dhvani Bhanushali. Divya Khosla Kumar promoted her recent sensation ‘Besharam Bewaffa’, which is sung by B Praak and lyrics are penned by Jaani. Dhvani Bhanushali promoted her upcoming song ‘Nayan’ at Kshitij’20; the exclusive poster of the song was unveiled at the event. The song is also sung by Jubin Nautiyal. These offline events were the first to be organised by any college festival post the pandemic, that too in such a wonderful manner. Both projects are produced by the renowned music record label and film production house T-Series, and were held in association with Roaring Bullet and Chronicle Ventures.
With Moj, the Title Sponsor for Kshitij’20 - ‘Sapno Ka Safar’, by their side, Team Kshitij was able to execute their online as well as their on-ground events of Kshitij’20 on such a grand scale. Moj is one of India's biggest social networking syndicates, where more than 72 million active users utilize the platform on a daily basis to showcase and celebrate their talent.